Italy Regional Field Marketing Lead - Demand Gen & Growth

Johnson Controls; Cinisello Balsamo; Ibrido; EUR 60.000 - 80.000; Tempo pieno

Descrizione del lavoro

A global technology company is seeking a Regional Field Marketing Manager for Italy to drive impactful localized marketing programs. This role involves planning and executing demand generation strategies, collaborating with sales and global marketing teams, and monitoring campaign performance. The ideal candidate has over 6 years of B2B marketing experience, is fluent in Italian and proficient in English, and possesses strong skills in digital marketing and sales funnels. The position is based in Cinisello Balsamo with a hybrid work model.

Competenze

• 6+ years of experience in B2B marketing, preferably in industrial technology, smart infrastructure, or SaaS.
• Hands-on experience with digital marketing, campaign execution, and lead generation tactics.
• Strong understanding of sales funnels, campaign metrics, and marketing automation tools.

Mansioni

• Plan, localize, and execute multi-channel demand generation programs.
• Own end-to-end campaign execution, from planning to performance analysis.
• Collaborate with global marketing squads to localize strategic campaigns.

Conoscenze

B2B marketing experience

Digital marketing knowledge

Campaign execution

Lead generation tactics

Sales funnel understanding

Cross-functional collaboration

Fluency in Italian

Proficiency in English

Descrizione del lavoro

A global technology company is seeking a Regional Field Marketing Manager for Italy to drive impactful localized marketing programs. This role involves planning and executing demand generation strategies, collaborating with sales and global marketing teams, and monitoring campaign performance. The ideal candidate has over 6 years of B2B marketing experience, is fluent in Italian and proficient in English, and possesses strong skills in digital marketing and sales funnels. The position is based in Cinisello Balsamo with a hybrid work model.