Integrated Communication Senior Manager Pharma

Human Value S.r.l.; Milano; In loco; EUR 50.000 - 80.000; Tempo pieno

Descrizione del lavoro

Una rinomata azienda biopharma cerca un Integrated Communication Senior Manager per coordinare campagne di comunicazione integrate nel settore farmaceutico. La figura ideale ha un background in economia o scienze e almeno 7-8 anni di esperienza, inclusa la gestione di team di marketing digitale. Richieste competenze in analisi dei dati, SEO e marketing sui social media.

Competenze

• Esperienza di 7/8 anni in un ruolo simile nel settore farmaceutico o FMCG.
• Fluente in inglese e conoscenza dei principali strumenti informatici.
• Ottima conoscenza delle pratiche oggetto di marketing digitale.

Mansioni

• Pianificazione e esecuzione di campagne di comunicazione integrate.
• Monitoraggio delle prestazioni delle campagne e ottimizzazione delle stesse.
• Gestione di un team di marketing digitale.

Conoscenze

Marketing

Analisi dei dati

SEO

Content Marketing

Social Media

Formazione

Laurea in Economia o discipline scientifiche

Strumenti

Google Workspace

MS Office

Descrizione del lavoro

Integrated Communication Senior Manager Pharma - H25457

Online from
21/07/2025

Location
03 - Italia/Lombardia/Milano

Our Client is one of the leading biopharmaceutical companies focused on the development of innovative therapeutic solutions.

Role

The Integrated Communication Senior Manager reports to Head of Marketing & Trade.
You are responsible for the planning, coordination, and execution of integrated communication and media campaigns based on strategies and plans defined by the Brand Positioning & Communication Team focus on several products and channels of an important business unit.
You will manage your own digital marketing team.

Main responsibilities:

• Oversees the development of Marketing promotional materials based on Marketing brand campaigns, adapting them to the specific requirements of each channel conveying the intended messages defined by Brand Positioning & Communication;
• Based on Marketing Plan defined by Brand Positioning & Communication Team, implements and monitors media campaigns across various channels, optimizing execution for maximum effectiveness;
• Carries out data-driven analyses of media & digital campaigns to optimize effectiveness and meet brand objectives, in accordance with Brand Positioning & Communication Team;
• Tracks and reports campaign performance using analytics tools;
• Oversees SEO execution based on predefined content strategies, supporting website optimization activities;
• Supports Brand Positioning & Communication Team in cross activities related to social media properties and websites for Primary Care Brands;
• Implements communication activities to enhance the visibility of company and brand projects to both internal and external stakeholders;
• Coordinates with external agencies and internal teams to guarantee smooth execution of media & digital projects;
• Manages and supervises the team dedicated to digital and graphic design, guiding it through a continuous coordination activity towards the defined objectives;
• Proactively interacts with Drug Safety in reporting suspected adverse reactions;
• Supports compliance with data privacy regulations (GDPR, CCPA) in all digital marketing activities;
• Knows the legal, deontological and business rules that govern the activities for which they are responsible, and act in accordance with them.

Main requirements

• Bachelor's/Master's degree in Economics or scientific disciplines;
• Experience in a similar role, preferably in the pharmaceutical/life-science or FMCG or Consumer sectors;
• At least 7/8 years of extensive work experience within a digital / marketing department;
• Fluent English and good knowledge of major IT tools and applications;
• Excellent knowledge of social media, content marketing, online adv tools and data analysis;
• Interest in following the new trends of e-commerce, technology and digital marketing in general;
• In-depth knowledge of individual social channels and best practices for building and monitoring their performance;
• Knowledge of the main productivity and collaboration tools (Google Workspace, MS Office).

Human Value is responsible for activities of Search & Selection (Aut. Min. 7895/RS). Human Value guarantees equal opportunities (L. 903/77). Interested candidates are invited to read the information about Privacy (art.13 of EU Regulation 2016/679) on www.humanvalue.it