Experiential General Manager

Cornerstone Global Partners (CGP Group); Terni; Ibrido; EUR 70.000 - 100.000; Tempo pieno

Descrizione del lavoro

A leading automotive services firm is seeking an experienced Experiential General Manager to oversee operations and drive brand engagement across Italy. The ideal candidate will have a strong background in general management within the automotive or consumer-focused sectors and proven skills in strategic thinking and project management. This role offers the flexibility to work remotely or on a hybrid basis, with occasional travel required.

Competenze

• Significant experience in general management within automotive, retail, or consumer-focused industries.
• Proven expertise in experiential marketing, customer experience, or brand activation.
• Fluent in Italian and English.

Mansioni

• Lead and oversee experiential activities across Italy.
• Develop and implement innovative strategies for market presence.
• Monitor and analyze market trends and customer insights.

Conoscenze

Leadership skills

Strategic thinking

Project management

Experiential marketing

Customer engagement

Descrizione del lavoro

Job Title: Experiential General Manager – Italy

Location: Italy (can be remote / hybrid)

About the Role

We are seeking a dynamic and visionary Experiential General Manager to lead operations during a major new strategic partnership with a leading global automotive OEM. This role is pivotal in driving brand experience, operational excellence, and customer engagement as we expand our presence in the Italian automotive market.

Key Responsibilities

• Lead and oversee all experiential activities across Italy, ensuring a seamless customer journey and exceptional brand engagement.
• Develop and implement innovative strategies to strengthen market presence, enhance brand awareness, and build customer loyalty.
• Define and uphold dealership and retail experience standards that reflect the highest levels of quality and service.
• Collaborate with cross-functional teams including sales, marketing, aftersales, and operations to deliver consistent and impactful customer experiences.
• Monitor and analyse market trends, customer insights, and competitor activity to continuously refine experiential strategies.
• Design and implement training programs to ensure teams deliver service excellence and embody brand values.
• Manage budgets, operational KPIs, and provide performance reporting to senior leadership.

Qualifications & Requirements

• Significant experience in general management within the automotive, retail, or consumer-focused industries, ideally in environments undergoing growth or transformation.
• Proven expertise in experiential marketing, customer experience, or brand activation.
• Strong understanding of the automotive industry, with experience in international brand partnerships or large-scale business development preferred.
• Exceptional leadership and people management skills with a collaborative and inspiring approach.
• Strategic thinker with hands-on execution capabilities.
• Strong project management skills, able to juggle multiple priorities in a fast-paced setting.
• Fluent in Italian and English (both written and spoken).
• Flexibility to travel across Italy and internationally as required.