Digital Product Experience Manager

Entain; Roma; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading gaming company in Rome is seeking a Game Content Manager to oversee the configuration and maintenance of game tags. The ideal candidate will have experience with CMS tools, knowledge of tagging dynamics, and the ability to work in cross-functional teams. You will collaborate with marketing teams on A/B tests and optimize exposure logic to enhance user engagement. The role offers flexible work, meal vouchers, health insurance, and wellness programs.

Servizi

Flexible work model

Daily meal vouchers

Supplementary health insurance

Transportation discounts

Wellbeing programs

Competenze

• Previous experience with CMS tools in complex digital environments, preferably in gaming or e-commerce.
• Knowledge of tagging dynamics, segmentation, and recommendation engines.
• Ability to work towards performance objectives (visibility, CTR, conversion).
• Good organizational skills and attention to detail.
• Ability to work in cross-functional teams.

Mansioni

• Configuration and maintenance of game tags and attributes to support content customization.
• Collaboration with the Martech team to implement A/B tests.
• Operational management of gaming lobby content via AEM.
• Optimization of exposure logic to increase CTR and game launches.
• Continuous monitoring of published content.

Conoscenze

CMS tools in complex digital environments

Tagging dynamics

Segmentation

Recommendation engines

Performance objectives

Organizational skills

Attention to detail

Working in cross-functional teams

Strumenti

Adobe AEM

Descrizione del lavoro

Rome, Italy

Job Description

REFERRAL 2

Activities:

• Configuration and maintenance of game tags and attributes to support content customization and the proper functioning of the recommendation engine.
• Collaboration with the Martech team to implement A/B tests on layouts, game/container visibility, sorting logic, and dynamic segmentation criteria.
• Operational management of gaming lobby content via AEM, with frequent updates aligned with the product roadmap.
• Optimization of exposure logic to increase CTR, game launches, and lobby usability.
• Verification of correct game categorization and semantic consistency of labels/tags.
• Continuous monitoring of published content and proposing improvements for showcase organization.
• Support in collecting and integrating data to define exposure priorities, in collaboration with analytics, sales, and operations teams.

Requirements:

• Previous experience with CMS tools in complex digital environments, preferably in gaming or e-commerce; knowledge of Adobe AEM is a plus.
• Knowledge of tagging dynamics, segmentation, and recommendation engines.
• Ability to work towards performance objectives (visibility, CTR, conversion).
• Good organizational skills and attention to detail.
• Ability to work in cross-functional teams and manage requests from different stakeholders.

Join our company: here’s what we have in store for you!

• Flexible work with a consolidated Smart Working model.
• Our offices are always open: contact, company climate, and peer interaction are our strengths to always find the right inspiration.
• Daily meal vouchers, both on-site and remote work days.
• Supplementary health insurance for you and your family.
• Transportation subscription discounts.
• A continuous Wellbeing program: Padel, Yoga, Rowing for sports enthusiasts, counseling services, and training courses on well-being and resilience are just some of the activities you can access.
• Structured projects on DE&I.

Additional Information

At Entain, we do what's right. It's one of our core values, and we are leading the way in creating a diverse, equitable, and inclusive future—for our people and the wider global sports betting and gaming sector. Regardless of how you identify, our goal is to ensure our people worldwide feel valued, respected, and celebrated for their individuality.

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.