Digital Marketing Specialist

2Hire; Remoto; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A tech company based in Italy is seeking a Digital Marketing Specialist to enhance their paid programs aimed at driving qualified leads. The ideal candidate will develop and manage campaigns on platforms such as Google Ads and LinkedIn, working closely with cross-functional teams to optimize performance. The role offers an opportunity for personal growth in a dynamic environment with international reach, complemented by a competitive salary and supportive culture.

Servizi

Personal growth support

Competitive salary

Workstation setup budget

Competenze

• Minimum 1 year of experience in managing B2B acquisition campaigns.
• Ability to run effective digital ads.
• Familiarity with editor tools and copywriting is a plus.

Mansioni

• Develop and manage paid acquisition campaigns through Google Ads and LinkedIn Ads.
• Execute and optimize paid search campaigns and analyze their impact on pipeline and revenue.
• Collaborate with cross-functional teams to improve digital marketing programs.
• Measure, analyze, and report performance of campaigns.

Conoscenze

B2B acquisition campaigns management

Data-driven decision-making

Excellent communication skills

Teamwork

Copywriting experience

Descrizione del lavoro

At 2hire we are creating the next-generation platform to connect and control all vehicles remotely. Already present in 3 continents, more than 15 countries, and with thousands of vehicles in our platform, we are looking for a Digital Marketing Specialist who will focus on our paid digital programs to drive qualified leads for our business and sales team.

Core responsibilities

In this position you will have the opportunity to build a world-class inbound funnel from the ground-up to help us fuel our growth across different verticals on a national and international basis. You will create, test, and optimize digital advertising campaigns to target our ideal customers with vertical specific messaging.

In this role you will

• Develop and manage paid acquisition campaigns through Google Ads, LinkedIn Ads, and more;
• Be responsible for the day-to-day execution, optimization, and reporting of paid search campaigns on the full downstream impact in terms of pipeline and revenue generated;
• Test new marketing channels and ad products including assessing potential traffic sources and launching campaigns;
• Collaborate with the cross-functional teams to optimize digital marketing programs working with product and sales teams to increase top of funnel quality and volume;
• Measure, analyze, and report performance of campaigns and develop smart segmentation plans and A/B tests to improve performance.

What you’ll need

• Experience of 1+ year in managing B2B acquisition campaigns (experience in a tech-startup is a plus);
• Knowledge on how to run and manage ads that convert;
• Team-working and self-starter attitude, comfortable working in a rapidly changing environment, taking initiative with limited resources, and making data-driven decisions;
• Excellent written and verbal communications skills;
• Ability in managing multiple assignments with competing priorities and tight deadlines;
• Knowledge of editor tools and copywriting experience is a plus.

What we offer

• Spend time with highly skilled and motivated people;
• Never stop learning! We’d be happy to support you in your personal growth, with books and conferences to expand or refine your skill set;
• Work at scale and with international reach in a rapid takeover of the next city, country or continent;
• Competitive salary commensurate with experience;
• Budget to set up your workstation.