Content Strategist, Italy (12-month contract)

Canva; Italia; Remoto; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A leading design platform is seeking a Content Strategist to shape its brand across the European market. This remote role is focused on performance marketing in Italy and requires a creative individual with strong copywriting skills. You will leverage data to drive marketing efforts while collaborating with various teams. A passion for innovative strategies and native-level Italian are essential for this position.

Competenze

• 5+ years of experience creating and writing for campaigns and performance marketing.
• A strategic and creative mind with a proven track record of developing original ideas.
• A portfolio of diverse work that spans advertising and marketing.

Mansioni

• Leverage performance data market trends and competitor insights to create compelling content.
• Drive testing and creative iteration to ensure a continuous learning approach.
• Collaborate with content creators, designers, and video editors to produce high-quality work.

Conoscenze

Proactive and driven

Native-level Italian

Strong direct-response copywriting skills

Fascinated by creative trends

Descrizione del lavoro

Overview

Job Description

Join the team redefining how the world experiences design.

Hey gday mabuhay kia ora hallo vtejte!

Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.

Where And How You Can Work

Our flagship campus is in Sydney Australia but we engage our Contractors all over the world to help us meet our crazy big goals. As a Contractor at Canva you can work remotely in from anywhere in Italy meaning you have ultimate flexibility. Wherever works for you works for us. Please note this is a 12-month contract with full-time and flexible hours but youll need to balance your schedule to accommodate occasional global team meetings in the evening (6-9 PM).

What Youd Be Doing In This Role

As a Content Strategist youll shape how Canva shows up across the European market working closely with the Growth Team and Regional Creative Director to bring the Canva brand to life. You will work specifically within Performance Marketing in Italy although knowledge of our other markets in UK France Germany and Turkey is always a plus (though not strictly necessary). Partnering with an Art Director Growth Marketers and freelancers youll use performance data market trends and insights to create content that stops the scroll and genuinely engages people across all social platforms.

Were looking for someone versatile proactive and experienced to drive creative testing across key markets. Youll have a knack for thinking both strategically and creatively and the ability to turn those big-picture ideas into simple clear and inspiring copy that works as a springboard for design.

This is your chance to help build our brand in Europe in a way that is true to Canva. Youll jump into testing and iterating creative assets as part of our always-on strategy its fast-paced idea-generation at its finest trying out a wide range of ideas and evolving strategies in realtime based on market insights that will then help inform wider marketing initiatives.

You can learn more about our brand here : Canva Brand Home

At The Moment This Role Is Focused On

• Write review and dream up ideas for Canvas performance campaigns.
• Leverage performance data market trends and competitor insights to create compelling content across all channels with a focus on digital channels such as Meta YouTube and TikTok.
• Lead the creative process from initial concept to final delivery ensuring assets are engaging and aligned with channel best practice whilst staying true to Canvas brand.
• Drive testing and creative iteration to ensure a continuous learning approach.
• Regularly monitor ad performance and provide actionable insights to guide future creative.
• Collaborate with content creators designers and video editors to produce high-quality work that grows the brand.
• Confidently pitch concepts and present your work to senior creative leaders product marketers and key stakeholders with a clear creative vision and strategic reasoning.
• Collaborate with external partners sharing guidance and feedback to keep messaging consistent and high-quality.
• Work closely with the Regional Creative Director and Growth Leads to ensure schedules are accurate and realistic and that deadlines are met.

Youre probably a match if

• 58 years of experience creating and writing for campaigns and performance marketing.
• A strategic and creative mind with a proven track record of developing original ideas and bringing them to life with care and attention to detail.
• Fascinated by creative trends and new platforms combining ideas with data to deliver effective marketing.
• Proactive and driven to continuously optimise and improve creative work.
• Proven track record in performance creative producing successful ads and UGC.
• Strong direct-response copywriting skills; video editing knowledge is a plus
• A portfolio of diverse work that spans advertising and marketing.
• Strategic thinking helps you uncover problems identify insights and turn them into powerful creative concepts.
• A love for writing copy thats thoughtful meaningful clear inspiring andwhen neededprovocative.
• Native-level Italian. Fluency in English. Additional languages are a plus (French Turkish German).
• This is a remote role with flexible working hours but youll need to balance your schedule to accommodate occasional global team meetings in the evening (6-9 PM).

About The Team

Marketings mission at Canva is for Canva to become the most loved brand in the world. Canvas International Marketing Group is a diverse and distributed group of marketers who take this mission forward to drive user growth brand awareness and affinity in our priority international markets.

As part of the International Marketing Group our EMEA Marketing team drives Canvas growth by blending global strategies with hyperlocal insights. We aim to create meaningful connections with users in EMEA through regional campaigns localized moments and evergreen creative initiatives across a variety of functions - performance marketing brand events partnerships social community engagement and other growth channels.

Other Stuff To Know

We make hiring decisions to engage contractors based on your experience skills and passion. When you signify interest in the Project please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process.

Please note that contractor-accreditation meetings are conducted virtually.

We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above - we still want to hear from you!

Check out for more info.

Remote Work : Yes

Employment Type : Contract

Key Skills

Compliance Management,Information Management,Proofreading,Social Intelligence,Content Quality,Factual Information,Video Packages,Conduct Interviews,Records Management,Creative Content,Editorials,News Stories,Newsgathering,Content Reviews

Experience : years

Vacancy : 1