Area Sales Manager - Krombacher Italy (Center of Italy)

Krombacher; Terracina; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading beverage producer in Italy is looking for an Area Sales Manager to oversee and develop the Krombacher beer business. Responsibilities include managing accounts, business development, and sales strategy. The ideal candidate has at least 5 years of experience in the On-trade channel, strong negotiation and analytical skills, and speaks Italian and English. The role offers a competitive remuneration package and a varied range of tasks within a cooperative team environment.

Servizi

Attractive monetary remuneration package

Challenging tasks with high personal responsibility

Intensive on-boarding process

Future-proof perspective in a family business

Cooperation in a large collegial network

Transparent corporate communication

Competenze

• 5+ years of experience in an industrial beer company in the On‑trade channel.
• Excellent knowledge of the Center of Italy beverage and beer market.
• Native Italian with good English, German is nice to have.
• Strong analytical skills and excellent negotiation skills.
• High motivation, customer focus, and willingness to travel frequently.

Mansioni

• Build and expand strong partnerships with distributors and key accounts.
• Identify, win, and activate new distributors and flagship outlets.
• Train, support and inspire distributor sales teams.
• Define and deliver sales plans, targets, promotions, and incentives.
• Ensure strong brand positioning and visibility at POS.

Conoscenze

Account Management

Business Development

Sales Leadership

Sales Strategy Execution

Brand Activation

Negotiation Skills

Analytical Skills

Customer Focus

Entrepreneurial Mindset

Formazione

University Degree

Strumenti

MS Office

Descrizione del lavoro

Area Sales Manager - Krombacher Italy (Center of Italy)

Full-time

With an annual output of over 7 million hectoliters, the Krombacher Group is one of the largest beverage producers in Germany. More than 1,000 employees work in the group with great enthusiasm and commitment. In addition to the flagship Krombacher Pils, there is a successful family of beer products under the Krombacher brand, which is continuously enriched by further innovations.

The entire business outside Germany and Austria is managed at Krombacher International GmbH. The main tasks are to open up and develop markets and to communicate with customers and consumers around the world.

We are looking for an Area Sales Manager for the On‑trade channel. The identified candidate will report direct to the Italian Country Director and will be responsible for overseeing and developing the Krombacher beer business in the assigned area.

Responsibilities

• Account Management: Build and expand strong partnerships with distributors and key accounts.
• Business Development: Identify, win, and activate new distributors and flagship outlets.
• Sales Leadership: Train, support, inspire and engage distributor sales teams to become Krombacher ambassadors.
• Sales Strategy & Execution: Define and deliver sales plans, targets, promotions, and incentives.
• Brand Activation: Ensure strong brand positioning, visibility at POS, and activation of premium outlets.

Qualifications

• 5+ years of experience in an industrial beer company in the On‑trade channel, incl. people management
• Excellent knowledge of the Center of Italy beverage and beer market
• University degree and advanced MS Office application skills
• Native Italian with good English (speaking and writing), German is nice to have
• Strong analytical skills, experienced usage of relevant sources and tools and excellent negotiation skills
• High motivation, customer focus, entrepreneurial mindset, willingness to travel frequently within the territory

We offer

• An attractive monetary remuneration package
• Varied, challenging tasks with a particularly high degree of personal responsibility
• Intensive on‑boarding process including the familiarization with all relevant departments and management
• A future‑proof perspective in an owner‑managed family business
• Cooperation in a large collegial network in which everyone "pitches in" and pursues a common goal
• Transparent corporate communication via our own employee app