Senior Marketing Executive

Crimson Global Academy; Jakarta Pusat; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading EdTech company in Indonesia seeks a Marketing professional to spearhead multi-channel campaigns and enhance lead generation. The role requires a strong track record in marketing with exceptional communication skills. The ideal candidate will have a passion for transforming education, be fluent in English and Bahasa, and have familiarity with Salesforce or similar platforms. Join a supportive and inclusive culture with significant opportunities for professional development, where you can truly make a difference.

Benefits

Professional development opportunities

Annual training budget

Access to a company psychologist

Qualifications

• Strong track record in executing lead generation campaigns.
• Exceptional storytelling capabilities for diverse audiences.
• Experience in higher education marketing preferred.

Responsibilities

• Lead multi-channel marketing campaigns for quality lead generation.
• Analyse marketing strategies to exceed enrolment targets.
• Present products engagingly to prospective students and partners.

Skills

Data-driven marketing

Exceptional communication

Interpersonal skills

Interest in education transformation

Fluency in English and Bahasa

Tools

Salesforce

Marketo

Canva

Job description

Want to revolutionise the future of education and do meaningful work that transforms the lives of future generations?

Crimson Education is a leading EdTech company, founded in 2013, with a mission to transform students into world leaders through personalised education. Our rapidly growing, mission-driven team is dedicated to building the education system for the 22nd century. We support over 20,000 students with a global network of 2,400+ tutors and consultants.

Our innovative tech platform connects students to mentors and academic experts, supporting their admissions journey to top universities in the UK, US, Canada and beyond.

Marketing Responsibilities – Lead Generation, Partnerships, and Campaign Management

• Spearhead multi-channel marketing campaigns across digital, local, and partner networks to maximise reach and quality lead generation.
• Continuously analyse and optimise marketing and lead generation strategies to exceed enrolment and revenue targets.
• Present Crimson products and tailored solutions in engaging and informative ways to diverse audiences including families, prospective students, and partner organisations.
• Generate detailed market and audience insights to inform campaign targeting, content, and new service development.
• Participate in high-impact outreach activities, including school presentations, educational events, seminars, and careers expos.
• Attend industry events as a brand ambassador, monitoring market trends and providing actionable feedback to strategy teams.

Essential Experience and Skills – Marketing Expertise and Relationship Management

• A strong track record in planning and executing data-driven marketing campaigns with proven results in lead generation and customer acquisition.
• Exceptional communication skills with the ability to craft compelling storytelling for diverse audiences.
• Experience in the education sector, higher education marketing, or detailed knowledge of the UK, US or international university admissions processes is a plus.
• Strong interpersonal skills with the ability to build rapport and trust with prospective customers, partners, and key stakeholders.
• Interest in transforming the field of education and making a meaningful difference in young people’s lives.
• Comfortable using video conferencing platforms and confident in delivering remote as well as onsite events and presentations.

Preferred Technical Experience – Marketing Platforms and Tools

• Working knowledge of Salesforce, Marketo, or related CRM and marketing automation platforms.
• Experience with digital content design tools such as Canva.
• Fluency in English and Bahasa.
• Familiarity with digital marketing analytics, SEO best practices, and campaign performance measurement.

What You’ll Love About Working with Crimson

• Significant opportunities for professional development and internal mobility – over 33% of our roles are filled through promotion or role change each year.
• An annual training budget to support your continuous learning and growth – we love to help you level up!
• Supportive and inclusive culture with a focus on wellbeing, including access to a company psychologist.
• Fireside chats, workshops, peer learning groups, and candid feedback to empower everyone to achieve their full potential.
• The chance to be part of a diverse, global team making a real difference, with operations in 28+ markets worldwide – and still growing!

If you’re passionate about educational marketing, thrive in a fast-moving and collaborative environment, and are ready to work with cutting-edge technology to shape the future of EdTech, we want to hear from you!

Please monitor your email inbox (including junk/spam folders) for updates from our recruitment team.