Marketing Manager (Lifestyle consept)

PT SUMBER KULINER PRATAMA; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading F&B company located in Jakarta is seeking a Marketing Manager to lead branding and marketing strategies for a new brand. The ideal candidate will have significant experience in the F&B sector, particularly in understanding consumer behavior and market dynamics. Responsibilities include developing branding strategies, executing marketing campaigns, and analyzing performance metrics. Candidates must possess creativity, strong communication skills, and fluency in both English and Bahasa Indonesia.

Qualifications

• 5+ years of experience in branding or marketing roles.
• Strong understanding of consumer behavior and market trends in Indonesia.
• Experience in the F&B industry, particularly Korean cuisine.

Responsibilities

• Develop comprehensive branding strategies for a new F&B brand.
• Execute integrated marketing campaigns across multiple channels.
• Analyze performance metrics to improve branding and marketing initiatives.

Skills

Brand strategy development

Market analysis

Marketing campaign execution

Creative thinking

Communication skills

Fluency in Bahasa Indonesia

Digital marketing proficiency

Education

Bachelor's degree in Marketing, Business or related field

Job description

We are seeking a creative and strategic Marketing Manager to lead the development and execution of branding and marketing strategies for a newly established F&B brand(s) within our portfolio companies. The ideal candidate will have a deep understanding of consumer behavior, Indonesian market trends, and the ability to create innovative concepts that resonate with target audiences. This role requires a blend of creativity, marketing communications, analytical thinking, and a passion for the F&B industry.

Key Responsibilities

Brand Strategy Development

• Develop and implement comprehensive branding strategies for the new F&B brand, ensuring alignment with the company’s vision and goals.
• Create a unique brand identity, including brand positioning, messaging, and visual identity.
• Conduct in-depth research on Indonesian consumer behavior, market trends, and competitor analysis to identify opportunities for brand growth.
• Stay updated on F&B industry trends, including dining preferences, lifestyle shifts, and emerging concepts.

Marketing Campaigns

• Plan and execute integrated marketing campaigns across multiple channels (digital, social media, events, PR, etc.) to drive brand awareness and customer engagement.
• Collaborate with internal and external teams to ensure consistent brand messaging across all touchpoints.

Concept Creation

• Develop innovative F&B concepts, including menu ideas, restaurant themes, and customer experiences that align with the brand’s identity and target audience.
• Work closely with the operations and culinary teams to ensure seamless execution of branding concepts.

Partnerships & Collaborations

• Identify and establish strategic partnerships with influencers, media, and other brands to amplify the brand’s presence in the market.
• Organize and manage events, pop-ups, and collaborations to enhance brand visibility.

Performance Analysis

• Monitor and analyze the performance of branding and marketing initiatives, providing actionable insights and recommendations for improvement.
• Track key metrics such as brand awareness, customer engagement, and sales performance.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 5 years of experience in branding, marketing, or a similar role, preferably within the F&B Korean industry.
• Proven track record of developing successful branding strategies and marketing campaigns.
• Strong understanding of the Korean Steakhouse F&B market, consumer behavior, and cultural nuances.
• Excellent creative and conceptual thinking skills, with the ability to translate ideas into actionable plans.
• Proficiency in digital marketing tools, social media platforms, and analytics.
• Strong communication, presentation, and interpersonal skills.
• Fluency in English and Bahasa Indonesia is required.
• Preferably experience working with or for well-known F&B brands/lifestyle groups.
• Knowledge of food trends, culinary arts, and restaurant operations.
• Ability to work in a fast‑paced, dynamic environment and manage multiple projects simultaneously.

Jakarta, ID