Fullstack Digital Marketing Manager

PT IBM Indonesia; Jakarta Utara; Hybrid; IDR 248.550.000 - 331.401.000; Full time

Job summary

A prominent digital agency is looking for a Fullstack Digital Marketing Manager in Indonesia. You will lead a Growth Marketing team focusing on Performance Ads, CRM, and SEO, driving measurable results. The ideal candidate has over 5 years of digital marketing experience, with a strong leadership background in a fast-paced setting, preferably within the financial services industry.

Benefits

Competitive salary and benefits package

Opportunities for professional development

Business travel opportunities

Qualifications

• 5+ years of experience in digital marketing with leadership experience.
• Proven track record in Performance Ads, CRM, and SEO.
• Experience in fast-paced agency environment, preferably in financial services.

Responsibilities

• Lead and manage a Growth Marketing team across Performance Ads, CRM, and SEO.
• Develop and execute full-funnel digital marketing strategies.
• Own the digital marketing reporting process with actionable insights.

Skills

Performance Advertising

CRM/Email Marketing

SEO

Analytical Skills

Team Leadership

Cross-functional Collaboration

Tools

Google Analytics

Meta Ads Manager

Klaviyo/Mailchimp

SEMrush

Ahrefs

Job description

At IBMC, we help international companies grow by handling their HR and hiring needs so they can focus on what they do best. Right now, we’re assisting one of our clients in the financial services industry to find a Fullstack Digital Marketing Manager.In this role, you’ll lead a Growth Marketing team across Performance Ads, CRM, and SEO, driving measurable results and ensuring strategies make maximum impact.

Key Responsibilities:

• Lead, mentor, and manage a team of specialists in Performance Ads, CRM, and SEO, fostering a high-performing, collaborative environment.
• Provide strategic direction, guidance, and constructive feedback to help the team achieve individual and collective goals.
• Develop and execute full-funnel digital marketing strategies across Meta, Google Ads, email marketing, and SEO in alignment with business objectives.
• Oversee media planning, CRM journeys, and SEO content strategy, ensuring strategic integration across channels.
• Direct the Performance Ads team in campaign setup, optimization, and performance tracking, with a focus on ROI, conversions, and CAC.
• Guide the CRM specialist in crafting and optimizing customer journeys, automations, and campaign performance.
• Ensure effective budget management and maximize paid media performance across all platforms.
• Own the digital marketing reporting process, ensuring timely delivery of actionable insights and performance updates.
• Analyze campaign and market data to identify trends, gaps, and growth opportunities.
• Lead the development of creative briefs and collaborate with design and video teams to ensure impactful, on-brand campaign assets.
• Manage project timelines, workflows, and output quality for all digital campaigns.
• Collaborate closely with Web Development, Sales, Media, and PR teams to ensure integrated, cross-functional marketing efforts.

Requirements

• Minimum 5 years of experience in digital marketing, with at least 2 years in a leadership or managerial role.
• Proven track record in Performance Advertising (Meta, Google Ads), CRM/Email Marketing, and SEO, with hands-on campaign execution and team management.
• Experience working in a fast-paced, high-pressure agency environment, ideally with exposure to clients in financial services, proprietary trading, hedge funds, or fintech.
• Strong analytical mindset with proficiency in tools like Google Analytics, Meta Ads Manager, Klaviyo/Mailchimp, SEMrush, or Ahrefs.
• Solid understanding of customer lifecycle marketing, segmentation, and performance-driven growth strategies.
• Demonstrated ability to lead high-performing teams and manage complex, multi-channel digital campaigns under tight deadlines.
• Excellent communication and cross-functional collaboration skills, able to align with design, development, sales, and media teams.
• Comfortable managing digital marketing budgets and delivering measurable ROI.
• Creative eye and experience working with designers and videographers to deliver compelling digital assets.
• Fluent in English, both written and spoken.
• Willing to work Hybrid in Jakarta / Bali
• A competitive salary and benefits package.
• A pivotal role in the growth and success of a dynamic agency.
• A collaborative and supportive work environment where your ideas are valued.
• The chance to work with a diverse range of exciting clients in the financial services industry.
• Opportunities for professional development and career advancement.
• Business Travel and opportunity to connect with international market.