Director of Public Relations and Marketing

Four Seasons Hotels and Resorts; Daerah Khusus Ibukota Jakarta; On-site; IDR 1.012.829.000 - 1.350.439.000; Full time

Job summary

A luxury hotel brand is seeking a Director of Public Relations and Marketing in Jakarta, Indonesia. This role involves developing and executing strategies to enhance the hotel's market presence. Responsibilities include leading the PR and marketing team, managing relationships with the media, and leveraging digital platforms to drive engagement. Candidates should have over 5 years of experience in luxury hospitality PR, excellent communication skills, and a strategic mindset. This position offers a competitive salary and various benefits.

Benefits

Competitive Salary

Comprehensive benefits package

Excellent Training and Development opportunities

Complimentary Accommodation at other Four Seasons Hotels

Complimentary Employee Meals

Qualifications

• 5+ years experience in a senior PR, marketing, or communications role within luxury hospitality.
• Strong storytelling and brand management expertise.
• Excellent communication and negotiation skills.

Responsibilities

• Lead the PR and Marketing team, managing objectives and performance reviews.
• Develop and execute integrated PR and marketing strategies.
• Build and maintain relationships with media and influencers.

Skills

Leadership

Public relations

Marketing strategy

Content creation

Social media management

Stakeholder management

Analytical skills

Education

Tertiary qualifications in Communications, Journalism, Public Relations, or Marketing

Tools

Digital marketing tools

Media monitoring systems

Job description

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

The Four Seasons Hotel Jakarta is located in the Sudirman Central Business District (SCBD), one of the most prestigious areas of Jakarta, Indonesia. It provides easy access to corporate offices, shopping centers, and entertainment venues. Open since July 2016, Four Seasons Hotel Jakarta provides a preferred address for both business and leisure travelers, and the highly personalized, anticipatory service that Four Seasons guests expect and value around the world. The hotel offers a range of rooms and suites designed with a blend of modern luxury and Indonesian culture. These accommodations are equipped with top‑notch amenities and offer cityscape views. The hotel also supports Indonesian culture and art, with an extensive art collection on display and regular cultural events. Recent awards and honors include the Top 20 List for Hotels in Asia as voted by the readers of Conde Nast Traveler.

About the Role of

Reporting to the Commercial Director, the Director of Public Relations and Marketing is responsible for the development and execution of an annual strategic and integrated plan that is comprised of public relations, social media and marketing communications strategies that support the hotel's business objectives, increase awareness and positive perception of the hotel and its Food & Beverage outlets, and contribute to driving traffic and revenues.

Key Responsibilities

Leadership & Team Management

• Lead, mentor, and manage the PR and Marketing team, fostering a culture of creativity, accountability, and excellence.
• Set clear objectives, conduct performance reviews, and support professional development across the team.
• Manage and collaborate with external agencies, creatives, influencers, and vendors to ensure consistent brand execution.

PR, Marketing & Brand Strategy

• Develop and execute an integrated PR, social media, and marketing communications strategy aligned with the hotel's business objectives.
• Curate and manage the hotel's premium digital brand image, ensuring consistency across all owned and earned channels.
• Act as a strategic advisor to senior leadership on brand positioning, reputation management, and communications planning.
• Source, support, and help secure key and marquee social events, leveraging the hotel's brand, media reach, and partnerships to drive high‑profile visibility and demand.

Content, Digital & Media Management

• Lead a creative content and storytelling strategy across the website, app, OTAs, social media, and other digital platforms to drive engagement and brand affinity.
• Oversee the hotel's digital content ecosystem, defining KPIs, monitoring performance, tracking ROI, and optimizing channel effectiveness.
• Manage brand imagery and visual assets, including photography, videography, print collateral, and publications, in line with luxury standards.

Media, Influencer, Events & Reputation Management

• Build and maintain strong relationships with local, regional, and international media and luxury travel influencers.
• Lead media relations activities including story pitching, media visits, fam trips, partnerships, photo shoots, and hosted experiences.
• Collaborate with Sales, Catering, and Events teams to attract, assist in closing, and promote high‑profile social, lifestyle, and cultural events, positioning the hotel as a preferred destination for marquee occasions.
• Oversee internal and external communications, manage media enquiries, and support social PR initiatives.
• Proactively monitor public sentiment, online reviews, and social conversations, leading issue and crisis communications when required.

Collaboration, Analytics & Performance

• Work cross‑functionally with Operations, Sales, Revenue Management, Catering, and Creative teams to support campaigns, launches, and promotional initiatives.
• Manage marketing and PR budgets, ensuring effective allocation of resources and measurable return on investment.
• Utilize digital analytics and media monitoring tools to evaluate campaign performance, report insights, and drive data‑led decision‑making.

Key Competencies & Experience

• Minimum 5+ years' experience in a senior PR, communications, or marketing leadership role within luxury hospitality, travel, tourism, or premium lifestyle brands.
• Proven ability to lead and inspire teams with an authentic, strategic, and collaborative leadership style.
• Strong storytelling, content creation, and brand management expertise.
• Excellent communication, negotiation, and stakeholder management skills.
• High level of creativity with a refined sense of aesthetics and attention to detail.
• Proficiency in social media platforms, digital marketing tools, analytics, and media monitoring systems.
• Tertiary qualifications in Communications, Journalism, Public Relations, or Marketing (highly regarded).

What we offer:

• Competitive Salary, wages, and a comprehensive benefits package
• Excellent Training and Development opportunities
• Complimentary Accommodation at other Four Seasons Hotels and Resorts
• Complimentary Employee Meals
• And many more!

Note: for Indonesian nationality only