Copywriter

PT SMART,Tbk; Jakarta Utara; On-site; IDR 100.000.000 - 200.000.000; Full time

Job summary

A leading company in Indonesia is seeking a graphic design and content production professional to execute editorial planning and manage multilingual content strategies. The ideal candidate will be fluent in both English and Bahasa Indonesian and possess strong organizational skills. Responsibilities include creating high-quality content, optimizing SEO strategies, and collaborating with cross-functional teams. This role offers an opportunity to work within a dynamic environment, contributing to impactful marketing and corporate communications.

Qualifications

• Fluent in both English and Bahasa Indonesian.
• Ability to handle several assignments at once.
• Strong interpersonal communication skills.

Responsibilities

• Support editorial planning and execution of content priorities.
• Write, edit, and refine high-quality content across various formats.
• Manage multilingual content strategies and coordinate with teams.

Skills

Fluent in both English and Bahasa Indonesian

Strong organisation and prioritisation

Interpersonal communication skills

Adaptability and growth mindset

Job description

Job Overview

Graphic design & production in accordance to Standard Level Agreement (SLA)

Responsibilities

Strategic editorial & content planning. Support editorial planning and execution of GAR’s content priorities, focusing on content production, editing, and translation across multiple formats, including blogs, marketing materials, and corporate communications.

Stay updated on industry trends and audience needs to help shape a more relevant and effective editorial calendar.

Write, edit, and refine high-quality content across various formats in both English and Bahasa Indonesian, ensuring consistency in tone, messaging, and engagement across print and digital platforms.

Conduct focused content research, including interviews with subject matter experts, to craft accurate and insightful stories.

Translate complex topics into clear, reader-friendly copy. Act as brand guardian: review and refine content produced by contributors – internal or external – before publication.

SEO, AI visibility & performance optimisation: track SEO/AI visibility performance, analyse data insights, and contribute to SEO/AI visibility strategy development to improve GAR’s content visibility and engagement. Apply SEO best practices and digital insights to enhance content reach and organic traffic.

Manage multilingual content strategies, optimising translations and localisations for cultural relevance and audience engagement. Work closely with internal clients to refine briefs, deliver high-quality materials, and keep execution on track.

Coordinate with the Social Media Lead to ensure web and social content stay aligned in tone, message, and timing. Collaborate closely with design and digital teams to deliver integrated outputs. Contribute to campaign planning, working with cross-functional teams to define objectives, messaging, and creative direction for internal and external campaigns. Develop compelling, audience-focused content to support campaign rollouts that are aligned business goals and brand positioning.

Qualifications

Fluent in both English and Bahasa Indonesian.

Strong organisation and prioritisation skills with the ability to handle several assignments at once.

Curiosity, adaptability, and a growth mindset suited for fast-changing content needs.

Strong interpersonal communication skills and comfort working across cultures and functions, with a natural team player mindset.

Location

Placement in Head Office - Jakarta.