Chief Sales & Marketing Officer (CSMO)

PT Talentvis Consulting Indonesia; Pluit; On-site; IDR 450.000.000 - 550.000.000; Full time

Job summary

A leading Indonesian footwear group seeks a Chief Sales & Marketing Officer to drive revenue growth and brand equity. This executive role involves developing strategies for marketing, communication, and product innovation. The ideal candidate will have over 10 years of experience in sales and marketing, particularly in retail or FMCG, and a strong record in brand management and new product development. This role is based in Pluit, Indonesia.

Qualifications

• Senior-level experience (10+ years) in Sales, Marketing, Brand, or Commercial leadership, preferably in retail or FMCG.
• Proven success in developing and executing marketing mix strategies.
• Strong leadership capability managing multi-division marketing teams.

Responsibilities

• Lead end-to-end Sales, Marketing, Brand, and Communication functions.
• Develop and execute long-term and short-term business strategies.
• Oversee marketing budget planning and control.

Skills

Sales leadership

Marketing mix strategy

Brand management

Consumer insight analysis

Cross-functional coordination

Job description

A leading Indonesian premium footwear group specializing in high-quality leather shoes with innovative comfort technology. The company operates across modern retail channels—including major department stores—and has expanded its presence through multiple standalone stores in prime shopping centers. With strong brand equity and continuous product innovation, the company is committed to long-term business growth and retail expansion.

Role Overview

The Chief Sales & Marketing Officer (CSMO) will lead the end-to-end Sales, Marketing, Brand, and Communication functions to drive revenue growth, brand equity, and market expansion. This executive role is responsible for developing long-term and short-term business strategies, marketing mix direction, product innovation, and cross‑functional alignment to achieve the company’s financial and non‑financial goals.
The CSMO will work closely with the Board of Directors and play a key role in shaping the company’s business blueprint.

Key Responsibilities

Strategic & Leadership Responsibilities

Develop and execute long-term and short-term business strategies, with strong focus on Marketing Mix (Product, Price, Distribution, Promotion).

Lead comprehensive brand strategies to support company objectives, from financial growth to long-term brand equity enhancement.

Direct and consolidate all Marketing & Corporate Communication functions, including Strategic Brand, Research & Consumer Insight, Marketing Communications, Digital & E‑Commerce, and Design & Property divisions.

Oversee marketing budget planning and control to support organizational goals.

Brand, Market, and Consumer Insight

Ensure continuous improvement of brand equity through impactful marketing and communication activities to increase company revenue.

Build and strengthen brand propositions and brand image across target market segments.

Direct market research initiatives to analyze consumer needs, market trends, and competitor insights as the basis for strategic and tactical decision-making.

Evaluate and approve marketing mix strategies for new and existing products.

Initiate and lead new product development, including product concepting, packaging, pricing, distribution strategy, and promotional approach.

Coordinate with cross-functional departments to support smooth product development and successful market launch.

Marketing & Corporate Communication

Lead the development of communication strategies, ensuring relevant and effective messaging for the target market.

Manage ATL & BTL marketing communication activities, including media planning and promotional execution.

Oversee corporate communication strategies and ensure alignment with brand values and company goals.

Organizational Development

Design and optimize the Marketing organizational structure to meet long-term and short-term business needs.

Drive continuous development of Marketing teams through structured people development programs.

Corporate & Social Initiatives

Initiate and develop corporate shared value and CSR programs aligned with company strategy.

Additional Responsibilities

Lead new business development projects as assigned.

Perform other duties aligned with role function and company interests.

Requirements

Senior‑level experience (10+ years) in Sales, Marketing, Brand, or Commercial leadership—preferably in retail, FMCG, or lifestyle consumer goods.

Proven success in developing and executing marketing mix strategies and long‑range business planning.

Strong leadership capability in managing multi‑division marketing teams.

Demonstrated experience in new product development, market analysis, brand management, and communication strategy.

Strong business acumen with the ability to influence financial performance and revenue growth.

Excellent stakeholder management and cross‑functional coordination skills.

Strategic thinker with strong analytical and decision‑making abilities.