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A leading FMCG company based in Bekasi, Indonesia is seeking a skilled Marketing Specialist to drive digital and offline marketing campaigns. The ideal candidate has a Bachelor's degree in Marketing, at least 2 years of experience in campaign management, and a strong understanding of digital platforms. Responsibilities include managing budgets, collaborating with teams, and optimizing campaign performance.
Plan and execute digital and offline marketing campaigns.
Manage campaign timelines, budgets, and deliverables.
Collaborate with creative, media, and KOL/influencer teams.
Monitor campaign performance and provide actionable insights.
Optimize ongoing campaigns to achieve maximum impact and ROI.
Prepare regular reports and recommendations for improvement.
Stay updated with beauty and digital marketing trends.