Brand & Marketing Manager

GoTo; Daerah Khusus Ibukota Jakarta; On-site; IDR 200.000.000 - 300.000.000; Full time

Job summary

A leading Indonesian digital ecosystem is seeking a Brand & Marketing Manager to shape and enhance its brand presence. This role includes developing brand strategies, leading marketing initiatives, and ensuring alignment with brand values. The ideal candidate will have over 3 years of experience in brand or marketing and a passion for social impact. Join an impact-driven team dedicated to making a difference in the community while engaging with various stakeholders.

Qualifications

• 3+ years of experience in brand, marketing, or communications.
• Strong understanding of brand strategy and integrated communications.
• Experience working with agencies or external partners.

Responsibilities

• Develop YGMP’s brand strategy and guidelines.
• Lead marketing initiatives across various channels.
• Manage brand & marketing budgets and timelines.

Skills

Brand strategy

Content creation

Integrated communications

Storytelling

Stakeholder management

Social impact passion

Job description

About the Role

As a Brand & Marketing Manager at Yayasan GoTo Merah Putih, you’ll play a crucial role in building and shaping our brand from the ground up, making sure our purpose, programs, and impact are clearly felt by mitra drivers, their families, and the public. Your work will help grow awareness, trust, and engagement, while bringing real stories of impact to life. If you’re excited about building a brand with purpose, working hands‑on, and making a meaningful difference, this role is for you!

What You Will Do

• Own and develop YGMP’s brand strategy, positioning, and storytelling across all touch points
• Translate YGMP’s vision, mission, and pillars into clear, consistent brand and communication guidelines
• Lead end‑to‑end brand and marketing initiatives, from planning to execution (digital, social, offline, and events)
• Be the go‑to person for all brand‑related needs and act as a bridge between internal teams (Corporate Affairs, Marketing, Driver Ops, Gov Relations, etc.)
• Manage and supervise external agencies and vendors (content, creative, production, events)
• Ensure all creative outputs align with YGMP’s tone of voice, values, and GoTo branding style
• Manage brand & marketing budgets, timelines, and priorities
• Track performance, gather insights, and continuously improve brand effectiveness and impact

What You Will Need

• 3+ years of experience in brand, marketing, or communications (foundation, NGO, social impact, or consumer brand experience is a plus)
• Strong understanding of brand strategy, content, and integrated communications
• Comfortable working as a single contributor who can think big and execute hands‑on
• Experience working with agencies, creatives, or external partners
• Strong storytelling skills with the ability to balance emotional impact and clarity
• Highly collaborative, proactive, and able to manage multiple stakeholders
• Passion for social impact, community‑driven work, and building something meaningful from scratch

About the Team

You’ll be part of an impact‑driven team, a group of passionate individuals working on how we bring real impact and a more meaningful life to our drivers and their families. We love to brainstorm together, challenge ideas, and experiment with new ways to create change and transform the idea to the actions. Our mission is to help mitra drivers and their families build a secure and hopeful future through sustained protection, support, and empowerment and we’re super excited for you to be part of this journey!

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress” by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on‑demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms. It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on‑demand platform and pioneer of the multi‑service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchant solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.