Seo à Allemagne

We are seeking an experienced Digital Content Writer to join our dynamic eCommerce team.

In this role, you will create engaging and best-in-class copy for our new product launches that supports the online user journey, ensuring alignment with our SEO best practices. You will be adaptable and able to tackle different types of copy as required from creating product descriptions for new lines to optimising legacy products, long-form content to emails and more.

The role will have Hybrid working (after a period of training), consisting of 3 days in the Avonmouth office and 2 days working from home.

Key Accountabilities:

• Content Creation: Develop comprehensive product descriptions to established deadlines and aligned with Nisbets’ best practice. Create content for long-form pages, email campaigns, homepage banners, and printed publications as required.
• SEO Optimisation: Ensure all product copy and specifications are fully optimised according to SEO best practices.
• Performance Analysis: Utilise digital tools such as Adobe and Brightedge to analyse content performance and optimize the user journey.
• Website Management: Manage ad-hoc changes to the website.
• Collaboration: Work closely with key stakeholders in the Merchandising, Marketing, and Commercial teams to drive targeted results across categories.
• Progress Monitoring: Monitor and record progress, providing regular updates to stakeholders.

Capabilities, Skills, and Experience Required:

Key Requirements:

• Demonstrable copywriting experience (B2B experience is advantageous).
• Ability to adapt content for different audiences and types.
• Working knowledge of SEO.
• Ability to analyse data and make data-driven decisions.
• Proficient in Microsoft Office, with advanced Excel skills.
• Eagerness to learn and stay informed about product innovations and range development opportunities.
• Ability to work independently while contributing to the broader team.
• Strong communication and relationship-building skills across various teams and stakeholders.
• Experience with SEO platforms such as Conductor and Brightedge.
• Experience in video script writing.
• Analytics experience with tools such as Adobe, Google Analytics, and Glassbox.

About Us
Nisbets is committed to providing equality of opportunity for all colleagues. We aim to ensure our workplaces are free from discrimination and that not only colleagues but also our potential future colleagues are treated fairly and with dignity and respect.
Therefore, please inform us of any reasonable adjustments that we may need to make to the application or interview process.

Here at Nisbets, we aim high and we dream big. From a one-man operation in 1983, to the UK’s market leader today – it’s always been our determination to hit whatever goal we set ourselves, no matter how big.

We’re looking for experts. Passionate, forward thinkers who obsess about our customers as much as we do. We need strivers, trailblazers and problem solvers who are as determined to grow, develop and succeed as we are.

We’re determined to take the next step. But we need your help to do it. It’s all about you.

If you’re looking for a forward-thinking business on which to leave your mark; where your work is valued; where you’ll test your skills and then develop them further than you thought you could - Nisbets is for you.

You’ll be pushing the boundaries with us, day in day out. You’ll work in a fast-paced, ever-changing environment. You’ll collaborate with a wide range of other experts around the business, bringing big ideas to life, and play a leading role in taking our journey to the next level.

We are a business with heart. From the small indie diner to the Michelin-star restaurant, Nisbets deliver the equipment they need to excel. If you join our team you’ll be working in a family-owned business that isn’t afraid to let you grow. That understands the value of innovation. And that puts our impact on the environment, our commitment to ethical trading and our determination to being a fully transparent business at the forefront of all we do.

Ready to take the next step with us? Apply today.