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Content Marketing Manager
Job summary
A reputable company located in Crewe is seeking a Content Marketing Manager to oversee content creation and strategy. Responsibilities include developing engaging content across various digital channels and collaborating with teams to align marketing objectives. The ideal candidate will have 3–5 years of relevant experience and strong writing skills. The position offers a salary of £30,000 - £35,000 per annum and various benefits.
Benefits
Qualifications
- 3–5 years of experience in content marketing, communications, or copywriting.
- Exceptional writing and editing skills.
- Strong understanding of digital marketing channels.
Responsibilities
- Develop and deliver engaging, on-brand content across multiple formats.
- Support the development and execution of a content strategy.
- Manage and grow the company’s presence across key digital channels.
Skills
The company looking for aContent Marketing Managerto join their marketing and communications team in Cheshire. Reporting to the Head of Marketing and Comms, you’ll play a pivotal role in creating and managing compelling content that brings the Property Group brand and projects to life.
Your work will help communicate their expertise across land promotion, planning, and property development to a range of professional audiences, including landowners, investors, local authorities, and industry partners. You’ll be responsible for developing content that supports business development, stakeholder engagement, and brand awareness.
Content Creation:
Develop and deliver engaging, on-brand content across multiple formats, including website copy, press releases, case studies, social media posts, newsletters, project profiles, and marketing collateral.
Content Strategy:
Support the development and execution of a content strategy that aligns with Muller’s business objectives and target audiences.
Channel Management:
Manage and grow Muller’s presence across key digital channels, including LinkedIn, the company website, and email campaigns.
Storytelling & Messaging:
Translate complex planning and property proposals into clear, accessible narratives that resonate with both technical and non-technical audiences.
Thought Leadership:
Support the creation of thought leadership content that showcases Muller’s expertise in land promotion, planning, and development policy.
Sales & BD Support:
Collaborate with business development, sales, and planning teams to produce materials that support Muller’s development pipeline.
Brand Consistency:
Ensure all content reflects Muller Property Group’s brand tone, values, and visual identity.
Industry Monitoring:
Stay up to date with planning policy updates, property market trends, and industry developments to identify timely content opportunities.
- 3–5 years of experience in content marketing, communications, or copywriting, ideally within property, construction, or professional services
- Exceptional writing and editing skills, with the ability to craft engaging content for B2B audiences
- Strong understanding of digital marketing channels, including LinkedIn, Google Ads, and email campaigns
- A proactive approach to identifying stories and opportunities that align with company goals
- Ability to simplify technical topics (e.g. planning policy, land strategy) into clear, engaging messages
- Collaborative mindset, comfortable working with cross-functional teams such as planning, sales, and development
- Familiarity with analytics tools (e.g. Google Analytics, LinkedIn analytics, CRM platforms / HubSpot) to track performance and inform improvements
- Experience in the property development, land promotion, or construction sector (Desirable)
- Understanding of the UK planning system and its stakeholders (Desirable)
- Experience managing or briefing external creative agencies and PR partners (Desirable)
- Salary of £30-35k per annum
- 25 days holiday + bank holidays (with leave increasing with tenure)
- Early finish on Fridays
- Summer and EOY Parties, and team socials
- Pension Scheme and incentive package
- Free on-site parking
- Long service awards, including additional holiday entitlement
If you feel you are a suitable candidate and would like to work for this reputable company, please do not hesitate to apply.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.