Fashion-Jobs in USA

We are looking for an experienced and ambitious Paid Marketing Manager to own and scale paid media activity for a scaling fashion brand with global ambitions. This is a pivotal role within a growing team, where you will be responsible for developing, executing and optimising paid campaigns across digital platforms to drive customer acquisition, retention and revenue growth.

Combining a strong analytical mindset with creative instinct, you will be working closely with the marketing and content teams to ensure paid activity is not only performance-driven but also brand-aligned.

If you thrive in a fast-paced environment, are highly data-driven, and have a passion for fashion and youth culture, this is your chance to shape the future growth of a brand where sustainable impact matters.

• Own the paid media strategy across channels including Meta (Facebook/Instagram), TikTok, Google, YouTube, and emerging platforms.
• Plan, launch, and optimise campaigns to achieve performance KPIs (ROAS, CPA, conversions, LTV, traffic growth).
• Manage and forecast paid media budgets, ensuring spend efficiency and maximum ROI.
• Lead creative testing, ensuring ad content is tailored to platform best practices while staying true to the brand.

• Monitor campaign performance daily, identifying opportunities to optimise targeting, bidding, and creative.
• Produce regular reports and insights for senior management, translating data into actionable strategy.
• Stay up to date with platform updates, industry trends, and competitor activity to ensure we remain ahead of the curve.

• Work closely with the content and social media teams to develop performance-focused creatives for paid campaigns.
• Collaborate with CRM, brand, and merchandising teams to deliver integrated customer journeys.
• Provide feedback on organic content trends that can inform paid media testing.

• Test and scale new paid channels, placements, and audience strategies.
• Identify new opportunities for customer acquisition and market expansion (including international).
• Manage relationships with external partners, agencies, and platform reps where necessary.

• Paid Marketing Manager with 3+ years’ experience in paid media management, ideally in eCommerce (fashion/lifestyle a plus).
• Proven track record of scaling ad campaigns with measurable ROI.
• Advanced knowledge of Meta Ads Manager, Google Ads, TikTok Ads Manager, and analytics tools (GA4, attribution/tracking software).
• Strong analytical skills with the ability to interpret complex data and present insights clearly.
• Understanding of ad creative best practices and ability to brief/test creatives effectively.
• Organised, proactive, and comfortable managing multiple campaigns simultaneously.
• A balance of data-driven decision-making and appreciation for brand storytelling.

• Salary is in line with experience.
• The opportunity to directly shape growth through high-impact paid strategies.
• A dynamic, creative, and supportive working environment within a fast-growing independent fashion brand.
• Staff discount and clothing allowance.
• Career progression opportunities in performance marketing, strategy, and leadership.
• Be part of a passionate team with a strong community following and clear growth trajectory.