Web and Appstore Marketing Manager - Associate

JPMorgan Chase & Co.; Greater London; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading financial services firm in Greater London is seeking a Marketing and Web Specialist to support growth initiatives. Responsibilities include coordinating conversion rate optimization, managing experiment roadmaps, and ensuring web accessibility compliance. Ideal candidates should possess strong organizational skills, experience in web experiments, and excellent communication abilities. This opportunity offers a collaborative work environment and a chance to drive impactful marketing strategies.

Qualifications

• Strong organizational skills and attention to detail.
• Experience ideating, delivering, and implementing results from web and Appstore experiments.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously.
• Familiarity with content management systems (CMS) and website optimization tools.
• Ability to work effectively in a cross-functional team environment.

Responsibilities

• Collaborate with Head of Growth Marketing for conversion initiatives.
• Utilize analytical tools to manage an experimentation roadmap.
• Ensure the website UI complies with accessibility standards.
• Maintain documentation of the website's user interface.
• Monitor page performance metrics across platforms.
• Develop custom product pages and store listings.
• Work with the SEO Manager to improve search engine indexing.

Skills

Strong organizational skills

Experience in web and Appstore experiments

Excellent communication skills

Ability to manage multiple projects

Familiarity with content management systems

Team collaboration

Tools

JIRA

Job description

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Job Description

Are you looking for a new opportunity to use your Web and Marketing skills to support our business as it continues to grow?

Job Responsibilities

• Coordination and deployment of Conversion Rate Optimization Initiatives - Collaborate with Head of Growth Marketing to plan, deploy, and analyze experimental changes to the website and app store aimed at improving customer conversion rates.
• Own and manage experiment roadmap - Utilise analytical tools and research to construct and manage an ongoing experimentation roadmap for the marketing website and app stores.
• Accessibility Compliance - Partner with the Accessibility team to ensure the website UI is fully compliant with accessibility standards and best practices.
• Documentation Management and Maintenance - Maintain comprehensive and up-to-date documentation of the website's user interface, including design changes and compliance records.
• Performance Monitoring - Monitor and report on page performance metrics across both web and app store platforms, identifying trends and opportunities for improvement.
• Product Page & Store Listing Management - Develop and manage custom product pages and store listings across Appstore and Google Play, ensuring alignment with acquisition campaigns and strategies.
• SEO Collaboration - Work closely with the SEO Manager to ensure web and app store pages are indexing highly on search engines and large language models (LLMs). Coordinate web updates and deployment of new content to support SEO objectives.

Required qualifications, skills and capabilities:

• Strong organizational skills and attention to detail.
• Experience ideating, delivering, and implementing results from web and Appstore experiments.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously, collaborating with several stakeholders.
• Familiarity with content management systems (CMS) and website optimization tools.
• Ability to work effectively in a cross-functional team environment.

Preferred qualifications, skills and capabilities:

• Experience in digital marketing, web management, or app store optimization.
• Experience with workflow management tools such as JIRA.
• Familiarity with SEO and AIO best practices.
• Experience of working in a highly regulated industry.

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About Us

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first-class business in a first-class way approach to serving clients drives everything we do. We strive to build trusted, long-term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

About the Team

Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we're setting our businesses, clients, customers and employees up for success.