VP of Sales (EMEA) - Strategy Software

The FerVID Group; City Of London; Hybrid; GBP 90,000 - 113,000; Full time

Job summary

A leading business intelligence firm is seeking an EMEA Sales Leader to enhance regional sales performance and drive expansion. The ideal candidate has strong enterprise software sales experience and familiarity with data-focused platforms. This role requires frequent travel and alignment with the company's Bitcoin investment philosophy. The position is primarily based in London, but candidates from Paris or Germany are also welcome.

Qualifications

• Must thrive in a high-performance, growth-focused environment.
• Hands-on, detail-oriented, operationally rigorous.
• Comfortable being frequently on the road visiting customers.

Responsibilities

• Provide dedicated leadership for Europe and the Middle East.
• Drive expansion in key markets: London, Paris, Germany.
• Establish a structured regional management.

Skills

Strong enterprise software sales experience

Familiarity with data-focused platforms

Tools

Databricks

Snowflake

AWS

GCP

Salesforce

SAP

Oracle

Job description

Overview

Title: EMEA Sales Leader

Region: Europe, Middle East, and Africa (EMEA)

Reports to: Head of International (currently on leave; interim reporting to Kip)

Work Policy: 4-day in-office workweek; preference for candidates who can travel frequently to meet customers

Office Location Preference: London (primary), open to Paris, Madrid, Cologne, or Dubai

Reason for Role Creation

• Newly created role to fill a leadership gap in the EMEA region
• Previously, EMEA was managed directly by the international leader, who has now been promoted to a global leadership role
• No dedicated EMEA leader for a while — 7 direct reports currently lack focused leadership

Strategic Objectives

• Improve regional sales performance
• Provide dedicated leadership for Europe and the Middle East
• Increase partner engagement (currently rated 3–4/10)
• Introduce stronger operational rigor in the region
• Drive expansion in key markets: London, Paris, Germany
• Strengthen and scale sales strategy
• Establish more structured regional management

Team Structure

• Direct Reports: 7 (spread across London, Paris, Madrid, and Spain)
• Indirect Reports: Approximately 40 sales personnel across London, Paris, Madrid, and possibly Dubai
• Sales Quotas:
  • Annual Contract Value (ACV): $45 million
  • Total Contract Value (TCV): $120 million
  • Each rep is expected to close $100K in new logos annually

Candidate Requirements

• Background:
  • Strong enterprise software sales experience
  • Familiarity with data-focused platforms like Databricks, Snowflake, AWS, GCP, Salesforce, SAP, Oracle
• Location: Preferably London-based, but open to Paris or Germany if needed
• Cultural Fit:
  • Hands-on, detail-oriented, operationally rigorous
  • Must thrive in a high-performance, growth-focused environment
  • Embraces a "get things done" mindset
• Travel: Must be comfortable being frequently on the road visiting customers
• Bitcoin Strategy Alignment:
  • Candidate must understand and be supportive of the company's Bitcoin investment philosophy
  • Interviewers will ask: “What do you think about Bitcoin?” and whether the candidate personally invests in it

Company Background

• Founded: 1989
• Core Business: Business Intelligence and Data Analytics
• Strategic Shift:
  • Since 2020, major investor in Bitcoin
  • Largest corporate Bitcoin holder globally
  • #1 performing stock in 2024
  • Approximate market cap: $100 billion

Partner Ecosystem

• Engagement currently rated at 3–4/10
• Primary cloud/data partners: Google, AWS, Azure
• Also works with Snowflake, Databricks
• Prefers boutique/regional partners over large GSIs

Hiring Process

• Process Flow:
  1. First interview with Andy (Recruiter)
  2. If approved, candidate moves to Kip
  3. Additional rounds with HR, Pre-sales team
  4. CEO interview (likely, at later stage)
• No formal assessments for international or sales roles
• Candidate sourcing:
  • Andy will do direct sourcing and collaborate with Abby's team
  • Internal referrals are encouraged but go through the same process
  • Internal hires may be subject to a reduced fee clause

Screening and Evaluation

• Evaluation Criteria:
  • Operational leadership capabilities
  • Cultural fit with a fast-paced, hands-on, results-oriented team
  • Understanding and support of Bitcoin strategy
• Screening Tools:
  • No formal assessments
  • Initial video interviews used and shared via secure portal
  • Videos are deleted post-hiring

Sourcing and Tracking

• Cadence: Weekly Friday meetings at 10:30 AM CST to review candidate pipeline and discuss progress
• Reports: Recruiting agency to provide weekly updates