Vaccines Marketing Associate

Merck; Greater London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading pharmaceutical company is seeking a Marketing Associate to work in a hybrid role within their Vaccines and Public Health Business Unit. This position involves supporting multi-omnichannel marketing campaigns, managing promotional assets, and ensuring marketing initiatives align with public health objectives. Candidates should have strong communication skills and be proficient in data analysis. The closing date for applications is January 23rd, 2026, and this role aims to drive exceptional customer experiences across the vaccines portfolio.

Qualifications

• Ability to generate and analyze data sources for delivering value.
• Understanding test and learn approaches for development.
• Effective communication with stakeholders and agencies.

Responsibilities

• Support multi-omnichannel marketing campaigns and measure performance.
• Manage promotional and non-promotional assets efficiently.
• Contribute to agile planning for campaign development.

Skills

Accountability

Brand Management

Campaign Management

Communication

Cross-Cultural Teams

Cross-Functional Collaboration

Customer Engagement

Data Analysis

Healthcare Marketing

Market Analysis

Marketing Strategy Implementation

Market Research

Strategic Planning

Teamwork

Job description

Job Description

Marketing Associate

Vaccines and Public Health Business Unit

Role type: hybrid

Position Overview

Our commercial business is continuously evolving to enable us to align the needs of our customers with the commercial opportunities we are working towards within the next 5 years. The Vaccines & Public Health Marketing Associate role will be a critical component of a diverse team that adapts to evolving market and business demands to create campaigns and materials that deliver defined customer and population experiences, across our vaccines portfolio.

Working with cross functional colleagues, the team align marketing principles with public health objectives to deliver measurable population health outcomes and reduce health inequalities.

Activities and Priorities

Activities and priorities are developed on a quarterly basis to allow greater flexible delivery on our business objectives. This offers our marketing team more opportunity to gain experience and share learnings across a variety of Vaccines & Public Health business unit activities. This will include supporting the creation and delivery of operational plans and campaigns with the aim of delivering value for priority vaccine brands, our business and our customers.

• Support the development and execution of multi and omnichannel marketing campaigns, ensuring delivery against strong Key Performance Indicators (KPIs), Objective Key Results (OKRs) with regular review and tracking of performance via analytical tools and dashboards
• Management of promotional and non-promotional assets through Veeva Promomats
• Contribute to our agile planning process to develop campaigns and tactics, utilising a segmented customer engagement approach, specific customer journeys and engagement plans, that drive exceptional customer experiences and behaviour change with key customer groups.
• Manage agency relationships in the design, development and execution of assets, ensuring timely delivery within scope
• Work with agile principles to support the development team’s effective operation
• Work with and deliver against promotional budgets, identifying early any potential under/overspend and flag with budget holder

Key Capabilities for the role include:

• Ability to generate and analyse a variety of data sources, including feedback and insights to better understand the value we can deliver to our HCP, patient and population communities
• Understanding and application of test and learn approaches in the development and iteration of materials that drive behaviour change and deliver return on investment
• Able to effectively communicate and collaborate with key internal and external stakeholders and agencies
• Creativity and innovation in campaign design, using strong attention to detail to develop personalised content and tailored messaging for a variety of engagement tactics.
• Proficiency in digital channels, social media platforms and emerging technologies
• Compliance and ethical marketing, ensuring all activities adhere to relevant regulations and standards
• Customer first mindset, seeking opportunities to deliver exceptional customer experiences

Closing date for applications: 23rd of January

Required Skills

Accountability, Brand Management, Campaign Management, Communication, Cross-Cultural Teams, Cross-Functional Collaboration, Customer Engagement, Data Analysis, Healthcare Marketing, Market Analysis, Marketing Strategy Implementation, Market Research, Strategic Planning, Teamwork

Preferred Skills

Current Employees apply HERE

Current Contingent Workers apply HERE

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status

Regular

Relocation

VISA Sponsorship

Travel Requirements

Flexible Work Arrangements

Hybrid

Shift

Valid Driving License

Hazardous Material(s)

Job Posting End Date

01/24/2026

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.