Strategy Director (Creative Oriented)

Right Formula LTD; City Of London; Hybrid; GBP 100,000 - 125,000; Part time

Job summary

A dynamic sports marketing firm in the UK is seeking a Creative Oriented Strategy Director (Freelance) to lead partnership and activation strategies. This role requires combining strategic insights with creative thinking to deliver impactful marketing solutions. Ideal candidates will have proven experience in brand strategy, a passion for sports, and excellent communication skills. This position offers a unique opportunity to shape brand engagements through innovative marketing initiatives.

Qualifications

• Proven experience in strategic planning or brand strategy within a sports marketing agency.
• Strong understanding of partnership ecosystems and brand storytelling.
• Confident communicator, able to influence senior stakeholders.
• A passion for sport and measurable brand impact.
• Comfortable in a fast-paced, collaborative environment.

Responsibilities

• Develop and execute partnership strategies for business impact.
• Build integrated activation frameworks aligned with client objectives.
• Translate consumer insights into actionable strategies.
• Foster a culture of strategic creativity across teams.
• Act as a trusted advisor to clients on brand and marketing goals.
• Deliver compelling strategy presentations to clients.

Skills

Strategic planning

Brand strategy

Consumer engagement

Creative thinking

Presentation skills

Job description

Overview

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About Right Formula

At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.

The Role

We are looking for a Creative Oriented Strategy Director (Freelance) - a strategic thinker with a creative edge - to shape and execute partnership and activation strategies that connect brands, audiences, and sport in meaningful ways.

You\'ll sit at the intersection of creativity and strategy - translating insights into big ideas that deliver commercial results. Working closely with our account and creative teams, you\'ll lead the strategic development of partnerships, campaigns, and activations that bring brand purpose to life through sport.

Key Responsibilities

• Shape Partnership Strategy: Develop and execute partnership strategies that drive measurable business impact and complement wider marketing initiatives.
• Lead Creative Strategy: Build integrated activation frameworks that translate brand values into experiences aligned with client objectives.
• Insight to Action: Turn consumer insights, research, and market trends into actionable strategies with clear business rationale.
• Champion Creative Thinking: Foster a culture of strategic creativity and collaboration across teams.
• Client Consultancy: Act as a trusted advisor, ensuring all recommendations align with long-term brand and marketing goals.
• Influence & Present: Deliver compelling strategy presentations and insights to clients and internal stakeholders, guiding decision-making.
• Deliver Results: Apply experience from sports marketing, advertising, or integrated agencies to create impactful, insight-driven work.

Experience & Skills

• Proven experience in strategic planning or brand strategy within a sports marketing, sponsorship, or creative agency environment.
• Strong understanding of partnership ecosystems, consumer engagement, and brand storytelling.
• Confident communicator and presenter, able to influence senior stakeholders.
• A passion for sport, creativity, and measurable brand impact.
• Comfortable working in a fast-paced, collaborative environment.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.