Social Media & Marketing Specialist

Blue Legal; London; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading solicitor firm in London seeks a Social Media & Marketing Specialist to enhance its digital presence. The role requires developing social media strategies, creating engaging content, and analyzing campaign performance. Candidates should have a degree in marketing, strong communication skills, and experience in legal or professional services marketing. This permanent position offers an exciting opportunity to strengthen the firm's brand across various platforms.

Qualifications

• Proven background in legal or professional services marketing.
• Strong design sense and creative thinking.
• Ability to manage multiple projects and demonstrate ROI from campaigns.

Responsibilities

• Develop tailored social media strategies and engaging content.
• Produce business development assets using Adobe Creative Cloud and Canva.
• Plan and optimise Google Ads and SEO strategies.

Skills

Social media management

Content creation

Data analysis

Communication skills

Organizational skills

Education

Degree in marketing/communications

Tools

Adobe Creative Cloud

Canva

Job description

Location: London

Salary: Market Rate

Salary band: Dependant upon experience

Contract type: Permanent

Date posted: 11th September 2025

Blue Legal are partnering with a leading solicitor firm who are recruiting for a Social Media & Marketing Specialist to join their London office. This role involves driving the firm’s digital presence by creating engaging content, analysing trends, and developing social media and marketing strategies to strengthen the legal brand across multiple jurisdictions.

The Responsibilities:

• Develop tailored social media strategies and engaging content (LinkedIn, Instagram, Facebook, blogs, articles, multimedia) to raise brand awareness across jurisdictions.
• Produce business development assets (brochures, videos, podcasts, webinars, presentations) using Adobe Creative Cloud and Canva, ensuring brand consistency.
• Maintain consistent brand identity across all platforms, oversee website content accuracy, design collaboration, and user experience.
• Plan and optimise Google Ads, paid social campaigns, and SEO strategies to drive visibility, traffic, and lead generation.
• Manage content calendars, analyse campaign performance, and measure ROI to refine marketing strategies.
• Deliver monthly reports with insights on social media, paid ads, events, ESG initiatives, and business development activities.
• Monitor customer interactions, track competitors, manage employee advocacy, and coordinate events/webinars to strengthen client relationships.
• Lead ESG initiatives, promote sustainability and community engagement, and stay ahead of digital marketing and legal sector trends.

The Candidate:

• Degree (or equivalent experience) in marketing/communications with proven background in legal or professional services marketing and advertising.
• Proficient inAdobe Creative Cloud, Canva, social media management tools, and analytics platforms, with strong design sense and creative thinking.
• Excellent written and verbal communication, strong organisational skills, ability to manage multiple projects, analyse data, and demonstrate ROI from campaigns.

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Blue Legal
70 Gracechurch St
London
EC3V 0HR
United Kingdom

0207 118 3003

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