Social Media Manager

Teo HotPot 贰捌潮汕火锅; London; On-site; GBP 34,000 - 43,000; Full time

Job summary

A growing restaurant in London is seeking a Social Media Manager to enhance brand presence and customer engagement. The ideal candidate will have a bachelor's degree in Marketing, experience in social media, and proficiency in both English and Mandarin. This role offers a competitive salary of £34,000 to £43,000 depending on experience.

Qualifications

• Proven ability to create and manage engaging content across social media.
• Strong understanding of social media trends and audience engagement.
• Excellent communication skills in English; proficiency in Mandarin desirable.

Responsibilities

• Collaborate on brand positioning and digital strategy.
• Manage distribution of engaging digital content.
• Represent the company through digital campaigns and events.
• Analyze and report on the effectiveness of campaigns.

Skills

Social media management

Content creation

Digital marketing

Brand promotion

Communication skills

Analytical skills

Education

Bachelor’s degree in Marketing or relevant field

Tools

Hootsuite

Google Analytics

Meta Insights

Job description

Overview

Job title: Social Media Manager. SOC code: 2493 Public relations professionals.

Responsibilities

• Collaborate with senior team members to define and refine brand positioning, digital strategy, and customer engagement goals across multiple platforms, including Xiaohongshu and Instagram.
• Create, edit, and manage the distribution of engaging digital content, including social media posts, short videos, newsletters, and promotional material, to support public relations and marketing objectives.
• Represent the company and communicate with customers, influencers, media contacts, and community stakeholders through digital campaigns, in-person events, and online forums to promote and enhance the restaurant’s public profile.
• Develop and implement tools to monitor, analyse, and report on the effectiveness of digital and social media campaigns, providing insights to inform future strategies.
• Support the delivery of campaigns and brand initiatives that reflect Teo Hot Pot’s identity and values, and ensure consistency across all digital communications.

Salary

Salary: £34000 to 43000 per year depending on experience

Skills, experience and qualifications

• A minimum of a bachelor’s degree (or equivalent qualification) in Marketing, Communications, Digital Media, Public Relations, or a related field.
• Relevant experience in social media management, digital marketing, or online brand promotion.
• Proven ability to create and manage engaging content across multiple platforms, including Instagram, Facebook, TikTok, and Xiaohongshu (Little Red Book).
• Strong understanding of social media trends, audience engagement strategies, and content performance analytics.
• Excellent written and verbal communication skills in English, with proficiency in Mandarin Chinese highly desirable for engaging with Chinese-speaking audiences.
• Experience using social media management tools (e.g. Hootsuite, Buffer) and analytics platforms (e.g. Meta Insights, Google Analytics, Xiaohongshu backend tools).
• Strong creative, organisational, and project management skills with attention to detail and brand consistency.
• Ability to work independently and collaboratively in a fast-paced, customer-facing environment.
• Understanding of UK food and hospitality trends is an advantage.

Experience and Language

• Experience: Required
• Languages: Chinese – Advanced. English – Advanced
• Employment: Full-time
• Salary: £34,000 – £43,000 yearly

About Teo Hot Pot

Teo Hot Pot 贰捌潮汕火锅: TEO HOT POT is a rapidly growing restaurant located in Fitzrovia, central London. It brings to the UK a unique and authentic interpretation of the traditional Teochew-style hot pot, a cuisine that has gained widespread popularity in China a