Social Media Manager

PayPlan; Greater London; Hybrid; GBP 35,000 - 40,000; Full time

Job summary

A supportive financial service provider in the UK is seeking a Social Media Manager to develop and lead their social media strategy across platforms like Instagram and LinkedIn. Applicants should have experience in managing social media for brands and a strong understanding of paid social tools. The role offers hybrid working, a supportive team culture, and the opportunity to positively impact people's lives through effective communication and innovative strategies.

Benefits

Hybrid working and flexibility

Supportive team culture

Access to a range of employee benefits

Opportunities for personal and professional growth

Qualifications

• Experience in a social media role, preferably in a marketing context.
• Ability to develop and manage social media strategies.
• Excellent communication and interpersonal skills.

Responsibilities

• Develop social strategy for each channel with growth targets.
• Plan and deliver content aligned with audience and brand.
• Run paid social campaigns end to end, optimising for performance.
• Monitor insights to drive improvements for each channel.
• Lead social support for campaigns and brand activities.
• Report on social performance to the Head of Marketing.

Skills

Experience managing social for a brand or organisation

Strong understanding of paid social tools

Confident planning and analysing multi‑channel content

Proactive mindset with interest in social trends

Tools

Paid social tools

Job description

Social Media Manager

Location: Hybrid (Grantham 2 days a week)

Hours: Full Time, Monday-Friday, 40 hours per week (35 working hours and a paid 1 hr lunch break a day)

Salary: £35,000 - £40,000 depending on experience

Are you a strategist who enjoys getting hands on? PayPlan is looking for a Social Media Manager to build and lead our entire social media presence across Instagram, Facebook, LinkedIn, X and TikTok. This is not just a posting role. You’ll set the direction, shape the strategy for each channel and run paid social campaigns that deliver measurable growth and leads.

You’ll join a growing marketing team with big ambitions for 2026. You’ll have freedom to experiment, introduce new formats and push our brand forward while making sure everything stays compliant and client centred.

What you’ll be doing

• Developing the social strategy for each channel with clear growth and lead targets
• Planning and delivering content that fits our tone, audience behaviour and brand
• Running paid social campaigns end to end including audience planning and optimisation
• Working closely with our PPC and Digital teams to align paid and organic performance
• Monitoring insights and shaping improvements that keep channels moving forward
• Leading social support for campaigns, product launches and brand activity
• Owning social reporting and presenting performance to the Head of Marketing

What we’re looking for

• Experience managing social for a brand or organisation
• Strong understanding of paid social tools and performance optimisation
• Confident planning and analysing multi‑channel content
• A proactive mindset with a genuine interest in social trends
• Someone who enjoys balancing strategy with hands on delivery

What you’ll get

• A role with real autonomy and space to shape the channel direction
• Supportive team culture and access to wider marketing specialists
• Hybrid working and flexibility
• The chance to be part of a major brand transformation programme

If you want to help build a social function from the ground up and have the freedom to innovate, we’d love to hear from you.

Who are PayPlan?

We believe that everyone should be treated with empathy and respect, especially when dealing with sensitive financial situations. Our goal is to help people who are in debt by providing them with free debt advice and solutions that are tailored to their individual circumstances. We are proud to help and support our clients through their journey and in turn are committed to making a positive impact on their lives.

Why work at PayPlan?

We are dedicated to making a difference in the lives of those in need and we would love for passionate, empathetic and understanding colleagues to join us in our mission. If you are customer‑focused, an excellent communicator with good listening skills, and share our values of empathy, respect, and making a positive impact, then we would love for you to be a part of our team. With access to a range of employee benefits, a supportive work culture, and opportunities for personal and professional growth, we offer more than just a job – we offer a rewarding career. Come join us and make a difference in people’s lives while enjoying what you do!

If this sounds like the role for you, apply now or get in touch if you’d like further information. If you require any adjustments to assist you in applying, please contact the HR team at PayPlan.

Your application matters to us. Every application we receive is manually reviewed by our recruitment team; we do not use AI or automated systems to screen candidates. We’re committed to giving each applicant fair and thoughtful consideration.