Social Media Audience Insights Analyst

Sony Music; United Kingdom; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading entertainment company in the UK is seeking an Audience Analyst to drive insights using social media data and analytics. The ideal candidate will report on social media activities, develop dashboards, and collaborate with various teams to enhance campaign success. Familiarity with SQL, social media analytics tools, and an analytical mindset are essential. This role offers the chance to work in a vibrant community while contributing to impactful initiatives, alongside competitive benefits.

Benefits

Private medical cover

Generous pension scheme

Music industry perks

Qualifications

• Experience as an analyst in entertainment or digital media sectors.
• Deep understanding of social media platforms and their engagement mechanisms.
• Familiarity with data analysis tools like Excel and visualization software.

Responsibilities

• Report and analyze social media activity for engagement strategies.
• Design and automate dashboards for decision-making.
• Develop KPIs for social media marketing success metrics.

Skills

Social media analytics

Data analysis

Communication

Creativity in problem-solving

Education

Experience in entertainment or digital media

Tools

Tableau

Power BI

SQL

Job description

A leading entertainment company in the UK is seeking an Audience Analyst to drive insights using social media data and analytics. The ideal candidate will report on social media activities, develop dashboards, and collaborate with various teams to enhance campaign success. Familiarity with SQL, social media analytics tools, and an analytical mindset are essential. This role offers the chance to work in a vibrant community while contributing to impactful initiatives, alongside competitive benefits.