Sisley Paris - Trade Marketing Manager - UK & Eire (London)

Diary Directory Limited; Camden Town; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A dynamic marketing agency is seeking an experienced marketing leader to manage end-to-end marketing strategies for the UK and Ireland. The role involves developing comprehensive plans, collaborating with the Head of Marketing, and leading performance-driven teams. Ideal candidates will have management experience in Beauty/Luxury and expertise in digital marketing across multiple channels. The position offers a flexible work schedule with a combination of in-office and remote work.

Benefits

Flexible hours

Work from home option

Qualifications

• Management experience in Beauty/Luxury.
• Strong digital marketing experience in multi-channel retail.
• Previous UK work experience required.
• Experience in negotiating Trade marketing plans.
• Excellent understanding of retail, social media, and CRM.

Responsibilities

• Develop and execute marketing strategies for UK and Ireland.
• Support Head of Marketing and PR in trade marketing package negotiations.
• Analyze marketing budget and investments aligning with brand objectives.
• Lead e-retail and marketing teams to reach commercial goals.
• Monitor and report performance of marketing initiatives.

Skills

End-to-end marketing planning

Digital marketing

Strategic planning

Leadership

Communication

Analytical skills

Job description

End-to-end marketing role for the UK and Ireland, covering planning, execution, performance monitoring and reporting, sampling initiatives, GWP programs, event management, and CRM/consumer engagement strategies.

Responsibilities

• Responsible for end-to-end marketing plans for the UK and Ireland, encompassing everything from initial planning and execution to performance monitoring and reporting; including sampling initiatives, Gift With Purchase (GWP) programs, event management, and CRM/consumer engagement strategies.
• Define and implement comprehensive marketing strategies for retailer activations, encompassing both online and offline channels.
• Support Head of Marketing and PR on leading negotiations for trade marketing packages while fostering strong and collaborative relationships with retailers to maximise opportunities.
• Collaborate with the Head of Marketing and PR to manage, monitor and analyse the marketing budget, investments and promotions, ensuring alignment with brand objectives.
• Drive performance and manage the e-retail executive and the marketing & consumer engagement executive to achieve commercial objectives.
• Reports directly to the Head of Marketing and PR, ensuring alignment with overall business goals and strategies, and deputizes for the Head of Marketing and PR as needed. Any other duties deemed necessary by Management.
• Strong leadership and managerial skills.
• Strategic planning abilities (short, medium, and long-term).
• Adaptable communication for influence and project support.
• Proficient in analysing financial, market, and category data to develop action plans.
• Proactive and reactive work style.

Qualifications

• Management experience, preferably in Beauty/Luxury.
• Strong digital marketing experience, preferably multi-channel retail.
• Previous UK work experience is required.
• Experience negotiating Trade marketing plans.
• Excellent understanding of retail, social media, CRM, loyalty, and paid digital media.
• Ability to travel within UK & Ireland.

Additional Information

• W1 office, 4 days in-office, 1 WFH, flexible hours.
• Sisley Paris: Globally acclaimed family-owned company, celebrated for its award-winning premium products. Known for effective formulations, natural ingredients, and luxurious sensory qualities.