SEO/GEO Content Manager

Lendable; London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A leading fintech company is seeking an in-house content manager to shape its SEO and GEO strategy. The role involves creating high-quality content, managing outreach, and utilizing AI tools. Candidates should have over 5 years of SEO experience, particularly in finance, and demonstrate strong copywriting skills. Offering hybrid work options, this role is integral to driving growth and engaging with customers in a meaningful way.

Benefits

Best-in-class compensation including equity

Flexible remote working

Fully stocked kitchen

Private health insurance

Qualifications

• 5+ years of hands-on SEO and GEO experience in finance.
• Experience in managing outreach for offsite content.
• Strong understanding of SEO and GEO tools.

Responsibilities

• Plan and produce content to support SEO and GEO strategies.
• Own SEO/GEO responsibilities and create authentic content.
• Research and analyze customer data for content insights.

Skills

SEO

Copywriting

Analytic reporting

Tools

GSC

Ahrefs

Contentful

Job description

About Lendable

Lendable is on a mission to make consumer finance amazing: faster, cheaper, and friendlier. We're building one of the world’s leading fintech companies and are off to a strong start:

• One of the UK’s newest unicorns with a team of just over 600 people

• Among the fastest-growing tech companies in the UK

• Profitable since 2017

• Backed by top investors including Balderton Capital and Goldman Sachs

• Loved by customers with the best reviews in the market (4.9 across 10,000s of reviews on Trustpilot)

So far, we’ve rebuilt the Big Three consumer finance products from scratch: loans, credit cards and car finance. We get money into our customers’ hands in minutes instead of days.

We’re growing fast, and there’s a lot more to do: we’re going after the two biggest Western markets (UK and US) where trillions worth of financial products are held by big banks with dated systems and painful processes.

Join us if you want to

1. Take ownership across a broad remit. You are trusted to make decisions that drive a material impact on the direction and success of Lendable from day 1

2. Work in small teams of exceptional people, who are relentlessly resourceful to solve problems and find smarter solutions than the status quo

3. Build the best technology in-house, using new data sources, machine learning and AI to make machines do the heavy lifting

About the Role

As our in-house content manager, you'll plan and produce content to support our SEO and GEO roadmap. Reporting to the Head of Growth, you'll combine deep knowledge about our products, industry and target audience, with high quality writing standards and tactics of great copywriting. You’ll embrace the cutting edge of AI tools in both your work, and in the strategy of what to focus on to be visible in AI response results.

You'll be part of a lean, high-performing team of operators. At Lendable, individual contributors wear many hats. We ask ourselves: what's the most impactful thing I can achieve this week? And then own that thing end to end. You'll own the full stack of SEO/GEO responsibilities, planning and creating authentic, useful and clear written content to widen our presence online and help customers to make the best financial decisions they can.

This role is perfect for someone who's comfortable researching what they don’t know, hungry to find the next best idea, and understands the nuances of good copywriting in financial services. You’ll demystify complex concepts for customers, and work with sophisticated analytic reporting, systematic testing frameworks, and modern growth strategies to drive growth of the business.

We're looking for someone who takes ownership, naturally connects with our audience, and gets genuinely excited about telling stories that help people understand financial products. You'll need to become a true product expert who can speak authentically about credit building, expanding access to credit, and financial wellness.

What you'll be doing

On-Site Content Creation

• Develop a pipeline, and deploy innovative content for credit cards, loans, car finance and other financial services across multiple brands

• Source and build a suite of AI copywriters to help you produce drafts of content before refinement.

• Edit and evolve content for 3rd party brand partners, collaborating with internal and external designers.

• Research and transform customer review data and market insights into high-converting creative concepts.

Off-site Content Creation

• Build and operate a highly efficient off-site content link buying program

• Source, design and submit applications for industry awards across different themes and products.

Strategy

• Become an expert on all Zable products: credit cards, loans, app features; understand the credit building journey and writing authentically about customer pain points

• Stay current with fintech and consumer trends and competitive landscape

• Research and implement the latest best practice in SEO / GEO writing including keywords and intents to focus on

• Analyse and understand industry peer content strategies for valuable insights

• Conduct research into our target audience to deepen our knowledge of applicable topics to write content about
  

What we're looking for

• 5+ years of hands-on SEO (and recently GEO) experience (strategy + execution) in finance

• Experience in managing outreach for offsite content and link procurement programs

• Experience in multi-brand or multi-product SEO content copywriting

• Ability to brief, manage and evolve the output of AI copywriting tools

• Strong understanding of SEO and GEO tools (e.g. GSC, Ahrefs, Screaming Frog, Profound etc.)

• Familiarity with CMS platforms like Contentful

• Experience with award applications or PR and research-led content
  

Interview Process

1. Screening call with talent team

2. A short take-home task (create sample content piece)

3. Interview with Head of Growth

4. Interview with CMO

Life at Lendable

• The opportunity to scale up one of the world’s most successful fintech companies.

• Best-in-class compensation, including equity.

• You can work from home every Monday and Friday if you wish - on the other days, those based in the UK come together IRL at our Shoreditch office in London to be together, build and exchange ideas.

• Enjoy a fully stocked kitchen with everything you need to whip up breakfast, lunch, snacks, and drinks in the office every Tuesday-Thursday.

• We care for our Lendies’ well-being both physically and mentally, so we offer coverage when it comes to private health insurance

• We're an equal-opportunity employer and are looking to make Lendable the most inclusive and open workspace in London

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