SEO Editor

NEWS UK; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading media organization in London is seeking an SEO editor to enhance readership and optimize content for search engines. This role involves collaborating with newsroom staff, identifying trends, and implementing SEO strategies across various digital platforms. The ideal candidate will possess strong editorial SEO experience, excellent communication skills, and the ability to train others in best practices. Benefits include competitive leave, training programs, and discounted gym memberships. Join a dynamic team committed to delivering quality journalism.

Benefits

Maternity leave up to 18 weeks full salary

Paternity leave up to 2 weeks

Training opportunities and LinkedIn Learning access

Private medical insurance including pre-existing conditions

Discounted gym memberships

Bikes for Work scheme

Electric Car scheme

Discounts on Harper Collins books

Exclusive events and competitions

Wellbeing benefits like EAP and counseling

Generous pension scheme with employer contributions

30 days holiday plus bank holidays

Qualifications

• Experience in an editorial SEO role within a newsroom.
• Ability to communicate effectively and work well with others.
• Skills to identify search trends and opportunities for traffic.
• Expertise in SEO editing, optimizing content, and writing digital headlines.
• Understanding of technical SEO principles relevant to editorial practices.
• Proven record of successfully optimizing content for AI/LLM.

Responsibilities

• Grow readership and reach new audiences through search.
• Share actionable insights and recommendations with the newsroom.
• Train staff in SEO best practices.
• Identify trending topics and pitch SEO-led content.
• Maximize search traffic for both news and evergreen stories.

Skills

Editorial SEO experience

Excellent communication skills

Trend identification

Strong SEO editing skills

Understanding of tech SEO principles

Familiarity with AI/LLM search experiences

Tools

Google Trends

Google Search Console

Keyword research tools

Job description

Job Description

The Times and The Sunday Times represent a combined 400 years of covering news and providing comment and analysis on the UK and the world. We are authoritative, credible, responsible, trusted and a part of the nation’s cultural heritage.

Your role:

The Times and Sunday Times are looking for an SEO editor to grow our readership and reach new audiences through search. You will play a key role in continuing the evolution of our digital strategy and the integration of SEO into editorial processes.

Based in a fast‑paced newsroom, you will share actionable insights and make recommendations on the stories we cover and how to achieve excellent SEO reach across organic search, Google Discover, Google News, Google AI Overviews, Google AI Mode and ChatGPT.

Every day you will be identifying trending topics, pitching SEO‑led content and finding innovative ways to optimise our award‑winning journalism.

You will be forward‑planning with different sections and shaping strategies to maximise search traffic for news and evergreen stories.

As well as acting as a go‑to person on SEO, you will be responsible for training reporters, editors and sub‑editors in best practices.

You will also play an active role in writing headlines, standfirsts and adding high‑quality internal links to improve the reading experience.

What we’re looking for from you:

• Editorial SEO experience in a newsroom or similar environment
• Excellent communication and people skills
• Ability to spot trends, identify traffic‑driving opportunities from search and communicate those opportunities to the newsroom
• Strong SEO editing, optimising and digital headline writing skillsExperience working with Google Trends, Google Search Console and keyword research tools
• Good understanding of tech SEO principles behind editorial practices
• Familiarity with AI/LLM search experiences, plus experience in optimising for them with a successful track record

This job is for you if:

• You have sound news judgement and an audience‑first mindset
• You enjoy using search data to inform your decision‑making
• You can explain trends and patterns in traffic clearly and concisely
• You keep up to date with SEO and digital publishing developments, across organic search and AI/LLM experiences

About News UK

One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, Talk and Virgin Radio UK, and we have market‑leading local radio stations across Ireland. Our world‑famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We are committed to diversity and champion a culture where everyone has the opportunity to contribute and thrive.

Benefits

• Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
• Wide range of training available, plus full LinkedIn Learning access
• Private medical insurance including coverage for pre‑existing conditions
• Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
• ‘Bikes for Work’ and ‘Electric Car’ scheme
• Up to 60% discount on Harper Collins books
• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
• Access to wellbeing benefits such as EAP, physio/massage and counselling
• A generous pension scheme with employer contributions of up to 5%
• 30 days holiday, plus bank holidays and up to 4 volunteering days per year

If you would like to receive any information in a different way or for us to do anything differently to support you apply for any of our roles please contact us on [email protected].