Senior Strategist (Creative)

Wise; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global fintech company in London seeks a Senior Strategist to lead brand and performance marketing campaigns. The ideal candidate is a strategic thinker with strong analytical skills, adept at collaborating with in-house teams and external agencies. Responsibilities include overseeing creative development, driving communications planning, and ensuring marketing strategies are effective across various platforms. This role offers the opportunity to make a significant impact in a diverse and inclusive environment.

Qualifications

• Strong grasp of the modern media landscape.
• Experience in developing creative briefs.
• Proven ability to oversee creative processes with agencies.

Responsibilities

• Champion creative effectiveness through testing and analytics.
• Ensure strategic clarity in marketing communications.
• Develop compelling creative briefs for teams and agencies.
• Oversee creative development and agency partnerships.
• Drive communications planning for integrated campaigns.
• Foster collaboration across creative, media, and regional teams.

Skills

Strategic thinking

Creative excellence

Analytical skills

Digital marketing knowledge

Job description

A bit about the job

We’re looking for an excellent Senior Strategist to join our marketing team and drive the direction of our brand and campaigns. This is a superb opportunity for a strategic thinker with a passion for creative excellence to make a significant impact in the fast-paced world of fintech.

As a key member of our Marketing Strategy team, you will be the bridge between insight and action. You are a master of simplifying the complex, skilled at taking ambiguous business problems or unclear data and translating it into a clear, actionable path forward for creative teams. You will partner closely with our in-house teams and, where necessary, manage external creative agencies to guide creative development from concept to execution.

You will have a strong grasp of the modern media landscape, understanding how brands show up effectively on platforms like Meta and TikTok, in podcasts, through PR, and in collaboration with influencers and creators. This is a global role based in our London office, where you will shape brand and performance marketing campaigns across the UK, Europe, the Americas, and APAC. Your goal is to ensure our creative is not only brilliant but also solves specific business and communication challenges.

What you’ll be doing

• Championing creative effectiveness: Being highly confident with numbers and analytics, you will design and oversee creative testing in both pre-test and live environments (e.g. A/B testing), partnering with analysts to generate actionable learnings and optimise performance.
• Ensuring strategic clarity: Helping teams diagnose and articulate the specific problems our marketing communications need to solve, ensuring all creative work has a clear purpose.
• Developing briefs: Authoring clear, compelling creative briefs that inspire our in-house teams and external agencies to produce outstanding work.
• Overseeing creative development & agency partners: Acting as the strategic guardian throughout the creative process, ensuring the work remains on-brief and is tailored for the intended channel, including managing relationships and workflows with external creative agencies when required.
• Driving communications planning: Architecting the narrative for integrated campaigns across all touchpoints—from TV and OOH to social channels like Meta and TikTok, audio formats like podcasts, and earned media through PR and creator partnerships.
• Fostering collaboration: Building tight relationships with creative, media, and regional teams to ensure our strategies are brought to life effectively and consistently across all markets.

Additional Information

For everyone, everywhere. We\'re people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We\'re proud to have a truly international team, and we celebrate our differences. Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it\'s like to work at Wise visit Wise.Jobs.

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