Senior Social Media Creative / Strategist

McGinley Support Services; London; Hybrid; GBP 32,000 - 40,000; Full time

Job summary

A fast-growing digital agency is seeking a Senior Social Media Creative Strategist to lead and develop creative strategies for a wide range of creators across TikTok, Instagram, and YouTube. This role involves onboarding creators, managing campaigns, and providing creative direction while mentoring a small team. The ideal candidate has over 2 years of relevant experience and a proactive attitude. Competitive salary along with a range of benefits including gym membership and WFH flexibility.

Benefits

28 days paid leave

Gym membership

Regular team events

WFH flexibility

Pension scheme

Qualifications

• 2+ years' experience in social media, creative strategy, or digital marketing.
• Experience in working directly with creators.
• Understanding of content production and editing workflows.

Responsibilities

• Onboard new creators and define their brand positioning.
• Develop content ideas across multiple platforms.
• Manage creator campaigns end-to-end, including performance tracking.

Skills

Social media experience

Creative strategy development

Knowledge of TikTok

Knowledge of Instagram

Knowledge of YouTube

Mentoring ability

Communication skills

Organizational skills

Job description

Senior Social Media Creative Strategist - Surrey / £32K + Bonus (OTE £40K)

A fast-growing digital agency with teams in the UK and US is seeking a Senior Social Media Creative Strategist to lead the creative direction for a diverse portfolio of creators and influencers. This is a hands-on, client-facing role.

Key Responsibilities

• Onboard new creators and define their brand positioning and creative strategy
• Build growth roadmaps and ensure creators have the tools and support to execute
• Provide ongoing feedback and creative direction to talent
• Collaborate with editors and cameramen to bring content ideas to life
• Develop fresh, trend-driven content ideas across TikTok, Instagram, YouTube, and emerging platforms
• Manage creator campaigns end-to-end, including performance tracking and reporting
• Lead and mentor a small creative team (currently three assistants)
• Oversee scriptwriting and idea generation to ensure content remains engaging and on-brand
• Act as a client-facing strategist, working directly with creators and partner agencies

Skills & Experience

• 2+ years' experience in social media, creative strategy, or digital marketing (agency or creator-focused preferred)
• Strong platform knowledge: TikTok, Instagram, YouTube, and emerging channels
• Proven ability to build creative strategies that drive growth and engagement
• Experience working directly with creators and providing constructive feedback
• Understanding of content production, scripting, filming setups, and editing workflows
• Confident mentoring junior team members and managing multiple projects
• Excellent communication and organisational skills
• Flexible with working hours and time zones
• Proactive, adaptable, and results-driven

Benefits

• 28 days paid leave (including public holidays)
• Gym membership with spa and sauna access
• Regular team events and trips
• WFH flexibility and personal development budget
• Pension scheme
• All necessary hardware and software provided