Senior Sales Development Representative

11:FS; City Of London; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

A dynamic fintech company based in London is seeking a full-time Senior SDR to drive growth by generating sales-qualified opportunities. The ideal candidate has a proven track record in SaaS sales, with strong skills in outbound prospecting and engaging senior decision-makers. Enjoy a competitive salary of £40k-£45k plus commission, alongside great benefits including hybrid working and an annual learning budget.

Benefits

Competitive salary

25 days of annual leave

Birthday off

Shutdown over the Christmas period

Top-tier BUPA private medical and dental insurance

Work from anywhere for 3 months of the year

Annual learning budget

4% employer pension contribution

Enhanced parental leave

Top spec MacBook Pro

Qualifications

• Proven success as an SDR / BDR in a SaaS or fintech environment.
• Skilled in outbound prospecting and engaging with senior decision-makers.
• Strong ability to spot opportunities and conduct effective discovery.

Responsibilities

• Drive growth by generating high-quality sales-qualified opportunities.
• Collaborate with Account Management to identify upsell and cross-sell potential.
• Engage with tailored outreach to senior decision-makers.

Skills

Sales development

Outbound prospecting

Senior decision-maker engagement

Discovery and qualification

Using sales tools (Hubspot, Sales Navigator)

Ambitious and growth-minded

Job description

About 11:FS Group Ltd

11:FS is on a mission to change the fabric of financial services. Our Ventures practice builds challenger propositions globally, like we did for NatWest with Mettle. Our Pulse team creates a benchmarking tool used by the likes of Monzo, Starling, NatWest and Tesco Bank. On top of all of that, we're a media company, our Growth team generate a stream of content that supports our brand and changes the conversation - not necessarily in that order.

11:FS Pulse

Pulse is 11:FS's leading product insights, competitor analysis and benchmarking platform. It tracks the customer journeys of 900+ financial services companies across 55+ countries, giving leaders in Product, Design, and UX the insights they need to outperform competitors and create experiences that drive customer acquisition and revenue growth.

In essence, Pulse helps the world's top financial services brands build products their customers love, which is a powerful story to sell.

Benefits

Competitive salary

25 days of annual leave

Birthday off

Shutdown over the Christmas period

Top-tier BUPA private medical and dental insurance

Work from anywhere for 3 months of the year

Hybrid working

Annual learning budget

4% employer pension contribution

Enhanced parental leave

Top spec MacBook Pro

About the role

We\'re looking for a full-time, permanent Senior SDR at 11:FS Pulse. Your mission will be to drive growth by generating high-quality, sales-qualified opportunities across both new and existing clients. You\'ll focus on outbound prospecting into target accounts while also collaborating with our Account Management team to uncover upsell and cross-sell opportunities within our customer base.

We\'re looking for someone with a proven track record in SaaS/fintech sales development, who is hungry to take on a bigger challenge and play a critical role in shaping how we grow both new business and customer expansion.

The salary for this role is £40k-£45k, with a competitive sales commission on top.

Key Responsibilities

• Fuel pipeline growth by owning outbound prospecting into priority target accounts worldwide
• Uncover expansion opportunities by partnering with Account Management to identify upsell and cross-sell potential within existing customers
• Engage senior decision-makers with tailored outreach sequences and messaging that cut through the noise
• Create momentum for the sales cycle by booking high-quality demos that set the New Business team up for success
• Qualify ruthlessly - confidently disqualify poor-fit leads while redirecting them to better-suited 11:FS solutions where relevant
• Shape how we scale by contributing ideas, feedback, and process improvements that make the revenue team more effective

Skills/Experience

• Proven success as an SDR / BDR in a SaaS or fintech environment, consistently beating targets
• Skilled in outbound prospecting and engaging senior decision-makers
• Strong discovery and qualification ability - you ask the right questions and spot opportunities others miss
• Persuasive, confident, and resilient in a target-driven environment
• Confident using a variety of sales and productivity tools (Hubspot, Sales Navigator) and able to introduce new ones that improve how we operate
• Ambitious and growth-minded, with clear aspirations for career progression in a high-growth fintech business

Key Performance Indicators

You will be measured on:

• Number of qualified buyer profiles identified and engaged monthly
• Number of sales-qualified demos scheduled across both new business and existing accounts
• Pipeline and revenue impact generated from your booked demos

The pay range for this role is:

40,000 - 45,000 GBP per year (11:FS Group Limited)