Senior Regional Insights Manager - Southwest Europe

Brown-Forman; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading premium spirits company is seeking a Senior Regional Insights Manager for the Southwest Europe team. This role involves leading consumer insights and analytics, overseeing market trend analyses, and providing strategic recommendations to influence brand strategy. The ideal candidate should have extensive experience in market research/category management, excellent analytical and quantitative skills, and the ability to lead a diverse team. A background in consumer goods is preferred, and fluency in French, Italian, or Spanish is a plus. This position includes approximately 30% travel.

Benefits

Premium benefits

Equitable pay structures

Employee development programs

Qualifications

• Experience with market research/category management in consumer goods.
• Track record of building premium brands through marketing research.
• Excellent quantitative research skills and understanding of qualitative research.
• Self-starter with ability to manage multiple projects.

Responsibilities

• Lead the identification of consumer insights and market trends.
• Oversee analyses of market trends and ad-hoc research projects.
• Consult widely across the business to identify impactful insights.
• Provide strong leadership and shape team development.

Skills

Market research experience

Quantitative research skills

Analytical skills

Team leadership

Fluent in French, Italian or Spanish

Job description

Senior Regional Insights Manager - Southwest Europe

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Meaningful Work From Day One

This is a key member of the Southwest Europe marketing leadership team as well as a strategic thought-partner for the business. The role reports to the Marketing Director Southwest Europe (France, Italy, Iberia, Belux) while partnering closely with the Europe Africa Asia Pacific (EAA) Brand and Business Insight Director. The person will have responsibility for deep market and consumer/shopper understanding that is relevant for the overall business understanding, aligned to Brown-Forman’s overall strategic objectives and provides the foundation for effective decision making.

The position leads, inspires and empowers a team of 2 people and partners with a wide range of internal and external stakeholders to influence brand and portfolio strategy, as well as spurring innovative thinking to accelerate business growth for the future.

Success for this position is dependent on deep-rooted curiosity, a strong drive to deliver results, excellence in communication/storytelling and influencing skills and bold, enterprise-wide thinking. This role comes with around 30% travel.

What You Will Do in This Role

Value Creation

Consumer insights & analytics: Leads the identification of critical knowledge gaps relative to consumers, shoppers and the marketplace, and champions the development of solutions to address them. Answers business and brand related research and insight queries by using data from multiple sources of information. Generates actionable insights about the brands, consumers, shoppers & market trends to assist in the development of brand and portfolio strategy. Partners with the Marketing teams in the annual strategic brand planning process by helping on situation analysis based upon holistic market, consumer & shopper as well as channel understanding. Partners with the sales counterparts to join the dots between consumer, shopper and trade insights.

Market research & trends: Oversees analyses of market trends using continuous data as well as ad-hoc research projects needed to address key business priorities or knowledge gaps. Ensures best use of resources and highest efficiency through planning, consistent use of briefing templates and strong agency management. Manage key stakeholders throughout the process and ensure that key observations and actionable recommendations are shared with the appropriate internal audience. Interrogation of macro market and consumer trends keeping the Southwest Europe and EAA business informed about relevant changes in a proactive and timely manner.

Drive for Results

Problem solving & prioritisation: Consults widely across the business to understand how and where the team can make the biggest business impact. Proactively drives the insight agenda by identifying the big questions that need to be answered in order to unlock growth while collaborating with the BBI counterparts in EAA to find synergies.

Market and brand reporting: Oversees the provision of reporting in a timely manner through regular concise updates on key developments of the markets, category and our brands. Proactively collaborates with key stakeholders to align on KPI measures, enabling the team to deliver monthly updates on pre-defined KPIs to help steer business.

Drive EAA Insights & Performance Agenda: Working closely with the EAA Insight Director and matrix partners lead the implementation of global and regional insight and performance priorities within the region. For example, the integration of new segmentations, brand health tracking, integration of new tools, audience and media planning etc.

Lead & Inspire

Active member of the SWE Marketing Leadership team: Help the Marketing Director to shape the direction and growth of the department, talent and culture across markets.

Provide strong leadership: Shares direction, identifies growth and development opportunities to direct reports and wider marketing team.

Lead a diverse and inclusive culture: Ensures different perspectives are encouraged and individuals feel connected and valued.

Team development: In collaboration with the HR department as well as the Marketing Leadership Team, identify the team’s capability gaps and address them through appropriate learning and development programs. Support team development by providing opportunities and coaching to the team with on-going appreciative & constructive feedback.

What You Bring to the Table

Experience with market research/category management in consumer goods

Track record of building premium brands & categories through both marketing research agency and client-side experience

Excellent quantitative research skills and understanding of / exposure to qualitative research including consumer segmentation

Team leadership

Great analytical skills, commercially savvy and solution focused to solving problems

Excellent presentation skills and translating information in a clear, concise and visually appealing way

Self-starter with proven ability to identify issues and projects, plan and prioritise with demonstrated ability to organise and manage multiple projects to completion by specific deadlines

Fluent in French, Italian or Spanish would be a huge plus too

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.