Senior Performance Marketing Manager

Ancient + Brave; Lewes; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading wellness brand in the UK is seeking a Senior Performance Marketing Manager to drive their marketing strategy across multiple channels. You will balance long-term brand growth with immediate revenue generation, while managing relationships with external agencies. The successful candidate will have proven experience in performance marketing, familiarity with various attribution models, and a deep understanding of digital marketing dynamics. This role involves collaboration with various teams and offers a chance to shape sustainable practices in a growing market.

Benefits

Discretionary bonus based on performance

25 days of annual holiday plus bank holidays

Private Medical Insurance

Continuous training & professional development opportunities

Qualifications

• Proven experience in performance marketing in digital environments.
• Deep expertise across the performance marketing ecosystem.
• Strong grasp of different attribution models.

Responsibilities

• Define and execute a performance marketing strategy across multiple channels.
• Optimize the performance marketing budget to maximize customer acquisition.
• Build robust reporting dashboards and deliver actionable insights.

Skills

Performance marketing experience

Analytical skills

Commercially savvy

Knowledge of attribution models

Tools

Google Analytics 4

Looker

Tableau

Job description

About Us

We are a mission driven wellness brand with an award winning range of collagen, blends and supplements. We started as all good businesses do, by seeing the opportunity to do things differently in a growing market. To carefully balance people, planet, and profit for the sake of the world around us and our health.

We are now shaping the future of wellness with simple daily rituals, thoughtfully and sustainably designed to support women’s health. Our vision is to be the #1 wellness brand in the world, setting new standards for holistic health, sustainability and female empowerment.

As a B-Corp, Ancient + Brave meets the highest standards of social and environmental Impact. In June 2024 we have been named 5th in The Sunday Times 100 fastest-growing private companies and we have recently been recognised as one of the FT 1000: Europe\'s Fastest Growing Companies, 2025. Want to be a part of a team that’s shaping the future of health and wellbeing? We\'d love to have you!

The Role

As Senior Performance Marketing Manager, you will own performance marketing strategy and implementation across the full ecosystem: from paid social and search to emerging channels, affiliates and performance driving partnerships. You’ll combine analytical rigour with commercial creativity, ensuring we balance sustainable, long-term brand and sales growth with immediate revenue-driving campaigns. You’ll lead the charge in evolving how we measure our performance marketing; leveraging different attribution models to ensure we make the smartest investment decisions. With a deep understanding of both the opportunities and limitations of each platform and methodology, you’ll guide our approach to scaling efficiently.

Key Responsibilities

Reporting to the Head of Ecommerce, you will be responsible for the following:

• Strategy & Leadership
  • Define and execute a holistic performance marketing strategy across multiple channels (Google, Meta, TikTok, programmatic, affiliates, partnerships etc.)
  • Balance long-term sales-building activity with short-term conversion tactics, ensuring channel mix supports sustainable growth
  • Partner with Brand, influencer, partnerships and CRM teams to ensure performance activity integrates with broader marketing and commercial goals
  • Drive rapid customer acquisition and demand in new international markets (e.g., Spain, Germany) by managing and briefing local agencies to execute impactful, locally-relevant campaigns. Translating brand-led awareness campaigns, delivered by the central brand team and local marketing managers, into measurable customer acquisition and demand generation
• Execution & Optimisation
  • Own and optimise the performance marketing budget, ensuring efficient allocation of spend to maximise profitable customer acquisition across channels
  • Oversee daily campaign management and optimisation, ensuring budgets are allocated effectively across channels
  • Test, learn and scale new acquisition channels, advertising tools, creative formats and audience strategies
  • Drive continuous improvement in CPA, ROAS, LTV and other key growth metrics
  • Scale and manage the affiliate marketing programme, identifying and growing relationships with high-performing partners who drive measurable conversions
• Measurement & Attribution
  • Contribute to and lead the development and implementation of attribution frameworks (e.g. last-click, MMM, incrementality testing, data-driven models) tailored to different stages of growth and budget
  • Educate stakeholders on the pros, cons and trade-offs of different attribution approaches, ensuring investment decisions are well-informed
  • Build robust reporting dashboards and deliver actionable insights to leadership
• Agency & Partner Management
  • Manage relationships with external performance marketing agencies, ensuring they are tightly aligned to strategy and accountable for results
  • Negotiate contracts, set clear performance KPIs, and oversee day-to-day delivery
  • Challenge and inspire agency partners to innovate, while keeping core knowledge and decision-making within the business
• Collaboration & Team Growth
  • Work closely with Data, Product, and Finance teams to align on forecasting, testing, and reporting
  • Mentor junior team members, and help scale the performance marketing function as the company grows

Who You Are

To be successful in this role, you will need the following skills / knowledge / experience:

• Proven experience in performance marketing, ideally in a high-growth consumer scale-up or fast-paced digital environment
• Deep expertise across the performance marketing ecosystem, beyond just Google and Meta - with proven success testing, optimising and scaling spend in diverse channels
• Strong grasp of different attribution models and experience applying them in practice
• Track record of deploying both short-term revenue-driving tactics and long-term growth-driving strategies
• Highly analytical and data-driven, with comfort navigating complex datasets and tools (e.g. GA4, Looker, Tableau, or similar)
• Commercially savvy, with the ability to translate performance marketing into broader business impact
• Hands-on, entrepreneurial mindset, with a bias towards testing, learning, and scaling what works
• Fascinated by emerging trends, particularly the role of AI in the performance space - hungry to learn, and to evolve our approach remaining at the cutting edge of best practice

Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. You will be:

• Hungry: Ambitious, driven with a growth mindset, always seeking ways to learn, develop and be better.
• Humble: No ego, collaborative team player, always acts with integrity and clear sense of accountability, aligned with our B-Corp values
• High Performing: Effective. Efficient, with a solid work ethic. Always operates with self-awareness that enables them to consistently push for exceptional results—while maintaining resilience, balance, and self-care.
• Hustle: Entrepreneurial. Innovative, fast-paced, great communicator. Always adept at solving problems and navigating dynamic, ever-changing situations.

Why Join Us

Ancient + Brave are a community-built brand and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose - working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back of all sales towards helping environmental partners, so we can work together towards a better future for our planet.

At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued. We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting + standing desks. Our kitchen is fully stocked with the usual supplies as well as limitless supply of A+B products (you also get 50% off on any product you wish to purchase).

We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually. Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).

Our Private Medical Insurance is designed to support your health and wellbeing, providing swift access to high-quality care whenever you need it most.

Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.

Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries and mobile/tech purchase.

In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.

We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and workout sessions in the office. We support a number of charities, coordinating our fund-raising initiatives for maximum impact. We hold two social events a year to come together and connect in a meaningful way.

We are an equal-opportunity employer committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing part-time setup where appropriate.