Senior Media Analyst

Just Eat Takeaway.com; City of Westminster; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading food ordering service based in the United Kingdom seeks a Senior Media Analyst to drive media performance analysis and insights. This role involves collecting data, building dashboards, and providing actionable insights for media strategy optimization. The ideal candidate should have a quantitative degree, and strong experience in data analysis, and proficiency in tools such as Tableau and Power BI.

Qualifications

• 4-6 years of experience in data analysis, preferably within a marketing or media context.
• Proven experience working with media performance data across different channels.
• Strong proficiency in data visualization and dashboarding tools.

Responsibilities

• Gather media performance data from various sources.
• Build and maintain dashboards and data visualizations.
• Conduct in-depth analysis of media performance data.
• Prepare regular and ad-hoc media performance reports.

Skills

Data analysis

Data visualization

Communication skills

Attention to detail

Education

Bachelor's degree in a quantitative field

Tools

Tableau

Power BI

SQL

Excel

Job description

The Senior Media Analyst will be responsible for the collection, structuring, analysis, and reporting of media performance data across all media channels and markets. This role will focus on creating accessible data products, generating insights to inform media strategy and buying decisions, and supporting the media team and local markets with their data needs.

Responsibilities

• Data Collection and Structuring: Gather media performance data from various sources, including media agency reports, digital platforms (e.g., Google Ads, Meta Ads, DSPs), internal databases, and offline media sources. Design and maintain robust data structures and processes to ensure accuracy, consistency, and accessibility.
• Data Product Development: Build and maintain dashboards, reports, and data visualizations (using tools like Tableau, Power BI, Looker Studio, etc.) that provide clear and concise views of key media metrics and KPIs across ATL, Digital, and Performance channels.
• Media Performance Analysis: Conduct in-depth analysis of media performance data to identify trends, understand drivers of performance, and uncover actionable insights across channels, campaigns, markets, and audiences.
• Insight Generation: Translate data analysis into clear, concise, and actionable insights and recommendations for stakeholders to inform media strategy optimization and buying decisions.
• Reporting and Communication: Prepare regular and ad-hoc media performance reports for stakeholders and clearly communicate complex data and insights through presentations and written summaries.
• Support for Measurement and Attribution: Assist the Global Media team in data preparation and analysis for testing setups, incrementality/lift studies, and attribution modeling.
• Collaboration with Analytics and Data Teams: Work closely with central analytics teams to ensure alignment on data methodologies and contribute to the development of a single source of truth for marketing data.
• Quality Assurance: Ensure the accuracy and reliability of all media data and reporting, implementing data validation and quality control measures.

Qualifications

• Bachelor's degree in a quantitative field such as Marketing, Statistics, Mathematics, Economics, Computer Science, or a related area.
• 4-6 years of experience in data analysis, preferably within a marketing or media context.
• Proven experience working with media performance data across different channels.
• Strong proficiency in data visualization and dashboarding tools (e.g., Tableau, Power BI, Google Data Studio).
• Experience with data manipulation and analysis using tools like Excel, SQL, or Python/R.
• Understanding of key media metrics and KPIs across brand and performance objectives (e.g., Reach, Frequency, Impressions, Clicks, Conversions, CPA, ROAS).
• Ability to translate business questions into analytical frameworks and generate actionable insights from data.
• Excellent attention to detail and a commitment to data accuracy.
• Strong communication and presentation skills, with the ability to explain technical concepts to non-technical stakeholders.
• Ability to manage multiple tasks and prioritize effectively in a dynamic environment.