Senior Marketing Manager - Citizen Services

Serco Group plc; Metropolitan Borough of Solihull; Hybrid; GBP 55,000 - 65,000; Full time

Job summary

A leading public services provider in the UK is seeking a Senior Marketing Manager to drive growth and engagement in their Citizen Services department. This role involves leading external marketing strategies, executing demand generation efforts, and managing a small team. Candidates should have significant experience in B2B marketing and proven success in digital-first campaigns. The position offers a competitive salary and a hybrid work model.

Benefits

Company car

Private healthcare

Bonus scheme

Flexible working

Pension - 6%

Employee Assistance Programme

Qualifications

• Significant experience in B2B2C or B2B marketing, ideally in complex environments.
• Proven experience leading digital-first lead generation campaigns.
• Ability to translate complex customer journeys into effective campaigns.

Responsibilities

• Lead strategy and execution of all marketing efforts.
• Measure ROI and show impact on growth.
• Manage and mentor a small team.

Skills

Lead generation

Digital campaigns

B2B marketing

SEO

Content creation

Tools

Marketing Automation

CRM

Job description

Overview

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Senior Marketing Manager - Citizen Services
Hybrid - Attached to our Solihull or London office with some travel
Full Time, Permanent
Band 3 / £55,000 - £65,000 (dependent on experience)

At Serco, we're dedicated to delivering essential public services with heart and precision. Our Citizen Services Business Unit is at the core of this mission - and now, we're looking for a Senior Marketing Manager to drive ambitious growth through smart, proactive, and insight-led marketing.

If you're a hands-on marketing leader with a strong background in lead generation, demand generation, and digital-first campaigns - and you're ready to roll up your sleeves to make things happen - we want to hear from you.

About the role:

As a senior member of the UK&E Marketing & Communications Team, you'll lead and own the external marketing strategy for Citizen Services. Reporting to the Head of Marketing, and working closely with the Growth Director, this is a high-impact role where your work will directly drive pipeline growth, brand awareness, and customer engagement.

As part of this you'll:

• Lead strategy and execution of all marketing and demand generation efforts across organic and paid media.
• Design and deliver high-impact, measurable campaigns - from brand awareness to account-based marketing (ABM).
• Be the go-to expert for digital lead generation: SEO, programmatic advertising, email marketing, automation, social.
• Translate customer journeys and insights into compelling campaigns that drive real business results.
• Take ownership of brand positioning, messaging and value propositions across multiple audiences and verticals.
• Measure ROI rigorously - show us (and the business) what's working, and where to double down.
• Manage and mentor a small team, while rolling up your sleeves to get stuck into delivery.
• Lead the creation of compelling and engaging external-facing content and events to engage current and future customers.
• Own and manage marketing budgets, external agencies and suppliers.

What you'll need to do the role:

• Significant experience in B2B2C or B2B marketing, ideally in complex, high-value service environments.
• Proven experience leading digital-first lead generation campaigns that drive revenue or sales-qualified leads.
• Confidence in marketing automation, CRM, paid media, and data-driven decision-making.
• Strong ability to translate complex customer journeys into smart marketing campaigns.
• Exceptional copywriting, storytelling and content creation skills.
• Demonstrated ability to measure ROI and show impact on growth.
• Experience managing teams and collaborating across business development, bids, solutions and comms functions.
• High energy, proactive mindset, and ability to work autonomously.
• A desire to get stuck in, make things happen, and own your domain.

Why Serco:

Meaningful and vital work: In this position, your work is vital to the business, in terms of decisions and growth. You will gain a world of opportunity working for a globally operating business delivering essential services across 5 vital sectors, personal growth, achievement and development won't be hard to find. You'll also work with great people. You'll find yourself working in a highly motivated, supportive environment where no two days are the same, with experienced colleagues who strive for excellence.

What we offer:

• Company car
• Private healthcare
• Bonus scheme of 5% on target and 10% exceeding targets
• Flexible working considered
• Pension - 6%
• Employee Assistance Programme
• Chance to contribute to innovation in the public services
• A company passionate about diversity and inclusion

About Serco
At Serco, not only is the nature of the work we do important, everyone has an important role to play, from caring for vulnerable people to managing complex public services. We are a team of 50,000 people responsible for delivering essential public services around the world in areas including defence, transport, justice, immigration, healthcare and citizen services. We are innovators, committed to redesigning and improving public services for the benefit of everyone.

By joining Serco you will have unlimited access to our Global Employee Networks - SercoInspire (Gender), SercoEmbrace (Multicultural), SercoUnlimited (Disability) and In@Serco (LGBT & Networks). Serco Employee Networks, led by colleagues who are passionate about diversity, inclusion and belonging.

Apply
Please click on the apply button to complete your application. Occasionally we receive a large volume of applications for our roles and when that happens we sometimes bring the closing date forward, so please apply promptly to avoid disappointment.

At Serco, we see people first and foremost for their performance and potential. We are committed to building a diverse and inclusive organisation that supports the needs of all. As such we will make reasonable adjustments at interview through to employment for our candidates and strongly encourage applications from a diverse candidate pool. We are open to discussions around flexibility and flexible working. We operate a hybrid work structure in many of our business areas. We are proudly Disability Confident Leader employers and holder of the Gold Inclusive Employer Standard. Disabled applicants who meet the minimum criteria for the job will be given the opportunity to demonstrate their abilities at an interview. For help with your application please contact 0345 010 4000.

At Serco we support fair access to employment for those with unspent criminal convictions through the 'Ban the Box' pledge (some may be exempt due to the nature of the role and the security clearance required). Please contact our recruitment team directly on 0345 010 4000 to discuss.