Senior Marketing Executive

Context Recruitment; City Of London; Hybrid; GBP 38,000 - 45,000; Full time

Job summary

A managed service provider is seeking a Senior Marketing Executive to manage marketing activities across campaigns and funnel strategies. This hands-on role requires experience in B2B marketing, strong content creation skills, and familiarity with HubSpot. The candidate will support the outbound sales team, optimize outreach, and oversee digital content across various platforms. This position offers hybrid working and opportunities for professional growth in a dynamic environment.

Qualifications

• Previous experience in marketing within IT/technology services.
• Strong understanding of B2B sales funnels and lead nurturing.
• Hands-on experience with HubSpot.
• Excellent written communication skills.

Responsibilities

• Manage HubSpot CRM and marketing automation.
• Support outbound sales team with relevant campaigns.
• Create and manage lead magnets and campaign funnels.
• Produce high-quality original content.

Skills

B2B sales funnels

Lead nurturing

Content creation

HubSpot

SEO

Google PPC

WordPress

LinkedIn marketing

Tools

HubSpot CRM

LinkedIn Sales Navigator

Job description

Senior Marketing Executive - IT Services

London (hybrid working)

Up to 45,000 PA

An exciting and ambitious managed service provider are looking for a Marketing Executive to join their team. They provide all areas of IT support to SME clients across a variety of different industries including accounting, finance and legal firms. This is a great opportunity to be involved with some exciting projects as well as gain personal and career development within a fast-growing MSP and a great team.

This is a hands‑on role suited to someone who enjoys building and managing marketing funnels, creating compelling content and working closely with sales teams to support outbound activity. You will be responsible for managing and executing the company's marketing activity end to end, with a strong focus on demand generation, content and pipeline growth. You will have autonomy to shape marketing strategy.

Key responsibilities include:

• Managing HubSpot CRM and marketing automation, including campaigns, workflows and reporting
• Owning and optimising sales funnel marketing content to improve engagement and conversion
• Supporting the outbound sales team with relevant campaigns, messaging and collateral
• Creating and managing lead magnets (guides, whitepapers, landing pages, email campaigns)
• Managing and updating the company website using WordPress
• Producing high-quality original content (blogs, case studies, thought leadership) - not AI-generated
• Managing and coordinating SEO and Google PPC activity with external agencies
• Managing organic and paid social media channels, primarily LinkedIn and X (Twitter)
• Using data and insights to continuously refine campaigns and improve ROI

Requirements:

• Ideally have previous experience working in a marketing function within IT/technology services
• Strong understanding of B2B sales funnels and lead nurturing
• Hands‑on experience with HubSpot
• Experience supporting outbound sales teams
• Confident content creator with excellent written communication skills
• Experience managing WordPress websites
• Experience managing LinkedIn marketing activity
• Experience using LinkedIn Sales Navigator
• Familiarity with Clay, Cognism, or similar lead intelligence platforms would be beneficial
• Understanding of SEO, SEM and Google PPC (hands‑on or agency‑managed)
• Knowledge of AI‑driven marketing, AI search optimisation and automated lead scraping
• Experience creating and optimising lead magnets and campaign funnels