Senior Market And Audience Researcher (12-Month FTC)

DEPOP; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading online marketplace is seeking a Senior Market and Audience Researcher to drive campaign research efforts. This role involves partnering with marketing stakeholders, conducting primary and secondary research, and providing actionable insights to optimize marketing strategies. The ideal candidate will have expertise in campaign measurement methodologies and strong proficiency in statistical analysis. The position offers a supportive work environment and extensive benefits aimed at health, well-being, and professional growth.

Benefits

Health + Mental Wellbeing Medical Plan

401(k) Retirement Savings

22 days annual leave

Paid parental leave

Learning budget and development resources

Qualifications

• Deep expertise in campaign measurement methodologies, including Control/Exposed frameworks.
• Proficiency in statistical concepts to validate studies.
• Proven track record in market research with impactful results.
• Experience managing research projects independently.

Responsibilities

• Lead upper funnel measurement for marketing campaigns.
• Conduct creative testing and post-campaign analysis.
• Conduct primary audience research to feed into strategy.
• Ensure research integration with marketing analytics.

Skills

Campaign measurement methodologies

Statistical analysis

Market research

Research design and synthesis

SQL proficiency

Excel/Google Sheets

Interpersonal skills

Proactive approach

Tools

SPSS

Q

DisplayR

Job description

The Insights team within Depop supports the entire business. Our analysts are embedded within Product and Marketing teams and are an integral part of making sure our business is as data‑driven as possible.

We are currently looking for a mixed methods Senior Market and Audience Researcher to lead our campaign research efforts.

In this role you will partner with our Marketing stakeholders to support their research needs throughout the campaign lifecycle, working closely with the Marketing Data Science team.

Responsibilities:

• Leading upper funnel measurement for marketing campaigns across multiple channels; triangulating disparate data sources (including brand trackers, internal behavioural data, external signals) to provide a holistic view of campaign performance
• Supporting the "Creative Feedback Loop" by conducting earlier‑stage creative testing (pre‑testing) and post‑campaign analysis to ensure our messaging resonates with our target audience
• Conducting primary research (using qualitative and quantitative methods) about our audience to help feed into creative briefs and strategy
• Partnering with Marketing Data Science to ensure research is integrated with our wider marketing analytics, providing a unified recommendation for marketing
• Acting as a strategic partner to the Marketing team, translating findings into actionable "so‑whats" that inform marketing strategy
• Identifying and sourcing secondary data (market trends, competitor benchmarks) to complement our research and internal data, building a holistic understanding of our users

Requirements:

Must haves:

• Deep expertise in campaign measurement methodologies, including Control/Exposed frameworks, Pre/Post studies, and Brand Lift Studies (BLS)
• Proficiency in the statistical concepts required to validate these studies, including hypothesis testing, power analysis and significance testing
• Proven track record of conducting impactful market research and ability to turn research data into clear findings and compelling narratives that inform decisions
• Ability to work independently end‑to‑end to design, conduct, and synthesize research with minimal supervision, including managing external research vendors and panel providers
• Proven experience of conducting hands‑on projects using both qualitative and quantitative research methods (e.g., surveys, interviews, focus groups)
• Proficiency in SQL and advanced skills in Excel/Google Sheets, with experience in software such as SPSS, Q, or DisplayR
• An excellent, confident communicator with strong interpersonal skills and good at building relationships with colleagues across the business
• Commercial awareness and a proactive approach to make a difference and drive impact
• A hunger to learn, natural curiosity and a keen eye for detail
• A strong sense of ownership and highly organised nature

Bonus points if you have:

• Experience working in an in‑house Insights or Analytics team

Additional information

• Health + Mental Wellbeing Medical Plan, HSA, Dental & Vision Health Benefit Resources via Sequoia App, One Medical and Health Advocate Employee Assistance Programme (EAP) – have access to a confidential support network of expert advice 24/7
• 401(k) Retirement Savings
• Work/Life Balance: 22 days annual leave + public holidays 1 company‑wide day off per quarter, for you to take some time for yourself and decompress
• Ability to work abroad for 4 weeks per year
• Family Life: 18 weeks of paid parental leave for full‑time regular employees Shared parental leave, and paid emergency parent/carer leave
• Learn + Grow: Twice yearly development chats and yearly performance reviews Learning budget Upskilling our employees with company wide training workshops, materials and resources
• Your Future: 401(k) Retirement Savings Plan (eligible after completing 1,000 hours in a given calendar year)