Senior Manager, Segment Proposition

Elsevier; Lincoln; On-site; GBP 63,000 - 107,000; Full time

Job summary

A global information and analytics leader is seeking an experienced B2B marketing professional to define and develop customer value propositions for key Academic segments. The role involves creating messaging frameworks, collaborating with sales teams, and ensuring consistency in communication strategies. Ideal candidates will have over 7 years of experience in marketing or communications, strong writing skills, and the ability to simplify complex information. This position offers generous benefits and a focus on customer engagement.

Benefits

Generous holiday allowance

Health screening and private medical benefits

Wellbeing programs

Life assurance

Competitive pension scheme

Share option scheme

Travel Season ticket loan

Electric Vehicle Scheme

Optional Dental Insurance

Parental leave

Emergency care access

RECARES days

Employee resource groups for volunteering

Learning and development resources

Employee discounts

Qualifications

• 7–10+ years in B2B marketing, strategic communications, or brand management.
• Ability to develop messaging for enterprise buyers.
• Experience translating technical information into narratives.
• Collaboration with sales/marketing teams on go-to-market planning.
• Strategic approach to messaging from complex information.
• Proficient writing and editing skills.
• Effective collaboration and influence across teams.

Responsibilities

• Develop value propositions for institutional buyer segments.
• Translate propositions into messaging frameworks for campaigns.
• Create persona-based messaging supporting integrated storytelling.
• Collaborate with Revenue Enablement for sales materials.
• Act as strategic messaging partner for campaign development.
• Drive consistent customer narratives improving campaign execution.

Job description

About Our Team

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.

Are you ready to lead the development of compelling value propositions that drive engagement and growth across key Academic segments?

Will you champion unified, customer-first messaging frameworks to empower our global marketing and sales teams in articulating Elsevier’s value?

About the Role

To define, develop and embed compelling customer value propositions for key Academic segments, ensuring marketing communications and campaigns are rooted in customer insight, brand alignment, and strategic messaging. This role translates complex portfolio offerings into clear, audience-led messaging and narrative frameworks that connect to institutional priorities across academia, funders, and government.

This role plays a central part in enabling Elsevier’s shift to a segment-first, customer-led marketing model - working closely with colleagues across marketing, sales, and product to align storytelling, improve campaign effectiveness, and increase customer engagement.

Responsibilities

• Develop and align value propositions for institutional buyer segments, built around customer needs, solution benefits, and aligned with Segment Strategy, audience tiering, and Elsevier’s overall brand and transformation goals.
• Translate propositions into actionable messaging frameworks for campaigns, sales, and internal communications—ensuring consistency, clarity, and customer-first language.
• Create persona-based and stage-aligned messaging that supports cross-solution narratives and integrated portfolio storytelling.
• Collaborate with Revenue Enablement and Field teams to co-develop sales materials, pitch decks, and campaign assets grounded in customer value.
• Act as the strategic messaging partner for campaign development, content planning, and quality review of go-to-market materials.
• Drive consistency and impact by embedding unified, customer-centred narratives that improve campaign execution, sales confidence, and institutional engagement.

Requirements

• Extensive experience (7–10+ years) in B2B marketing, strategic communications, brand management, or customer insights.
• Pro ability to develop messaging and value propositions for enterprise buyers and complex product or service portfolios.
• Background in translating technical information or portfolios into clear, benefit-oriented narratives.
• Experience collaborating with sales and marketing teams on go-to-market planning and enablement.
• Strategic approach to crafting clear and compelling messaging from complex information.
• Proficient writing and editing skills, including the development of messaging frameworks and concise communications.
• Effective cross-functional collaborator, skilled at leading through influence.
• Ability to balance audience insights, brand strategy, and commercial objectives.

Preferred Experience

• Experience in research, education, SaaS or data-driven industries.
• Familiarity with academic institutions, research funders, or public sector buyer needs.

Working for You

• Generous holiday allowance with the option to buy additional days.
• Health screening, eye care vouchers and private medical benefits.
• Wellbeing programs.
• Life assurance.
• Access to a competitive contributory pension scheme.
• Save As You Earn share option scheme.
• Travel Season ticket loan.
• Electric Vehicle Scheme.
• Optional Dental Insurance.
• Maternity, paternity and shared parental leave.
• Employee Assistance Programme.
• Access to emergency care for both the elderly and children.
• RECARES days, giving you time to support the charities and causes that matter to you.
• Access to employee resource groups with dedicated time to volunteer.
• Access to extensive learning and development resources.
• Access to employee discounts scheme via Perks at Work.

About the Business

A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. What you do every day will help advance science and healthcare to advance human progress.

Pay Range

If performed in New York, the pay range is $63,800 - $106,400. If performed in New York City, the pay range is $66,700 - $111,200. If performed in Rochester, NY, the pay range is $55,100 - $91,900.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

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