Senior CRM Manager

Blue Legal; London; On-site; GBP 55,000 - 85,000; Full time

Job summary

A leading global law firm in London is seeking a Senior CRM Manager to spearhead their Client Relationship Management program. This role entails managing implementation, driving CRM usage, and enhancing business development analysis in a dynamic legal environment.

Qualifications

• Valid experience in professional services like law or accountancy.
• Strong proficiency with CRM implementations.
• Excellent verbal and written communication skills.

Responsibilities

• Lead the launch of a new CRM program firm-wide.
• Drive awareness and use of the CRM program.
• Collaborate with teams on marketing technologies.

Skills

CRM systems understanding

Training techniques

Communication skills

Tools

MS Office

Job description

An award-winning global law firm is currently looking for a Senior CRM Manager to join their team in London. This role will take the lead in launching the firm's Client Relationship Management programme and e-communication tool. You will work closely with the global business on training, educating, and raising awareness of the firm's global CRM programme. You will have three direct reports and be responsible to the Director of Marketing.

The Responsibilities:

1. Lead the firm-wide launch and implementation of a new CRM program
2. Raise awareness of its capabilities and drive usage, acceptance, and ongoing growth of the CRM program
3. Develop and enhance CRM usage analysis and business development reporting
4. Assist the Marketing staff in supporting strategic business development initiatives, developing reports
5. Work with the Marketing Team to develop and distribute email marketing campaigns
6. Develop content and communication strategies based on analysis
7. Manage regular reporting across markets and practices
8. Collaborate with the Communications Team to develop and implement social media strategy and automation
9. Work with the Business Development Team to develop and implement marketing technologies and processes related to lead qualification, scoring, nurturing, and tracking within the CRM system

The Candidate:

1. Strong understanding of CRM systems, implementation, and training techniques
2. Experience working for a professional services firm
3. Strong computer skills and proficiency with MS Office applications
4. Ability to communicate professionally and clearly, both verbally and in writing, with internal and external clients at all levels

Please note

Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm, or a high-profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.

Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.

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