Senior Buyer - Topshop

ASOS; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A major fashion retailer is seeking a Senior Buyer to lead product development and align brand strategy with market trends. This role involves collaborating with multiple teams to drive profitability and sustain product integrity. The ideal candidate should have strong commercial acumen and leadership skills and enjoy working in a dynamic environment. This position requires at least 3 days in the office as part of a collaborative work culture.

Benefits

Employee discount

Employee sample sales

25 days paid annual leave

Discretionary bonus scheme

Private medical care scheme

Flexible benefits allowance

Qualifications

• Proven experience in a fast-paced, global retail environment.
• Ability to inspire and grow a high-performing team.
• Confident in managing OTB and making trade-offs for growth.

Responsibilities

• Lead the development of a global product offer.
• Shape product direction in partnership with Design.
• Use trend and sales data to inform future buys.

Skills

Commercial and analytical skills

Product strategy vision

OTB management

Presentation skills

Relationship-building skills

Systems skills (trading platforms, Excel)

Job description

Company Description

We're ASOS. We blend our flair for fashion with our love of cutting‑edge technology, but more importantly we're interested in how we can bring the best out of you.

We exist to give people the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgment, and channel your creativity into a platform used by millions.

Job Description

As a Senior Buyer on Topshop and Topman, you'll lead the development and delivery of a global product offer that embodies the iconic British fashion brand.

Whether it's tailoring, denim, casualwear or outerwear, you'll work closely with Design, Merchandising, Marketing and Garment Tech to build ranges that excite, inspire and trade successfully across online, stores and wholesale.

This is an opportunity to shape a global product offer while collaborating across multiple functions, giving you the breadth and insight to grow your career in a dynamic, fast‑paced environment.

The Details

• Develop and deliver a cohesive, commercial range that reflects Topshop/Topman's brand strategy
• Shape product direction in partnership with Design, aligning creative vision with divisional goals and customer insight
• Drive department KPIs, delivering margin and profit through strategic planning, responsive trading, and smart decision‑making
• Use trend and sales data to anticipate customer needs, identify growth opportunities, and inform future buys
• Trade in‑season with agility, spotting gaps, managing risk, and potentialising high‑impact opportunities across channels
• Balance range architecture across options, ALB strategy and global requirements, with the flexibility to pivot in‑season
• Champion Fashion with Integrity, embedding sustainability and ethical sourcing into product decisions and supplier partnerships
• Collaborate cross‑functionally with Merchandising, Marketing, Sourcing and Garment Tech to ensure cohesive execution, consistent brand messaging, and supply base optimisation
• Stay close to global trends and competitor activity, using insights to evolve strategy, product mix and promotional opportunities

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That's why our approach to working together includes spending at least 3 days a week in the office. It's a rhythm that speeds up decision‑making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

Qualifications

About You

You're a creative and commercially minded Buyer with proven experience in a fast‑paced, global retail environment. You bring energy, vision and a deep understanding of the customer to every decision.

As a leader, you'll inspire and grow a high‑performing team, providing clear direction, coaching and feedback, and fostering a culture that's inclusive, collaborative and driven by bold ideas. You'll champion development, celebrate success, and empower your team to think big and deliver with impact.

You'll also be able to demonstrate:

• Strong commercial and analytical skills, using data to drive decisions and unlock opportunities
• A clear vision for product strategy, with deep knowledge of planning, KPIs and trading
• Confidence managing OTB and making trade‑offs to drive profitable growth
• Strong presentation and influencing skills, engaging stakeholders with clarity and impact
• Excellent relationship‑building skills across internal teams and suppliers
• Strong systems skills, including relevant trading platforms and Excel

BeneFITS'

• Employee discount (hello ASOS discount!)
• Employee sample sales
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
• Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role

Why take our word for it? Search #InsideASOS on our socials to see what life at ASOS is like.