Senior Business Development Marketing Manager

NHS; Tadworth; On-site; GBP 45,000 - 55,000; Full time

Job summary

A leading charity for children in Tadworth is seeking a Senior Business Development Marketing Manager to enhance brand awareness and increase referrals. The role involves developing a comprehensive business strategy and cultivating relationships with key stakeholders in the healthcare sector. Ideal candidates will have experience in business development within a healthcare environment and possess strong strategic thinking and relationship management skills. Excellent benefits are offered in a supportive work environment.

Benefits

Enhanced parental leave

Paid carers leave

Career development opportunities

Qualifications

• Experience in a similar role with significant business development experience in a healthcare setting.
• Experience managing fluctuating demands in a complex environment.
• Proven ability to influence a variety of audiences.

Responsibilities

• Drive brand awareness and increase referrals.
• Develop and implement business development strategy.
• Oversee marketing briefs and materials.

Skills

Business development and marketing

Relationship management

Strategic thinking

Knowledge of commissioning landscapes

Analytical skills

Education

First degree in relevant field

Postgraduate degree or certificate

Job description

Senior Business Development Marketing Manager

The Childrens Trust is the UKs leading charity for children with acquired brain injury, providing expert rehabilitation, education, therapy and care at our national specialist centre in Tadworth, and to children and their families across the UK, via our Community Rehabilitation Service. We are the largest centre commissioned by NHS England for Category A neurorehabilitation.

This role is pivotal in leading on all business development and services-marketing activity to drive and increase brand awareness to ultimately generate referrals, whilst strengthening our position to be the provider of choice to support children with acquired brain injury and neurodisability across the UK and internationally.

Youll work alongside a cross-organisational team to promote our services to external stakeholders, in particular managing our key account plan to influence, maximise referrals and income generating opportunities. Key to this is cultivating and maintaining relationships with stakeholders including hospital-based clinicians, commissioners at both integrated care boards and local authorities, with professionals with NHS England at a regional and national levels, embassies, medico-legal professionals including case managers and lawyers.

Main duties of the job

You will have the opportunity to develop and implement your expertise in an environment that is focused on the highest clinical and quality standards. You will work in a 24-acre site which is unusual in its beautiful historic nature, as it is unique in its state-of-the-art facilities including robotic technology and virtual reality.

Role Requirements

Youll play a key and central role in driving promotion of our services, and this requires a balanced mix of both business development and marketing skills, knowledge and experience in a complex, services environment. Youll be comfortable with matrix working, recognising the importance of this role in working across the organisation to drive referral generating activity.

To succeed in this high profile and diverse role, you must demonstrate:

• Business development and marketing skills, knowledge and experience in complex, service-oriented environment, across B2B, B2C and B2G audiences.
• Relationship management skills, including cultivating new and existing relationships.
• Ability to influence stakeholders, at all levels, both internally and externally.
• Strategic thinking and the ability to drive service development and maximise income, whilst mitigating risk.
• Understanding of commissioning landscapes NHS (national and local levels), continuing health care, education, and private.
• Ability to work in a matrix environment, with resilience, determination and passion.

Interview Date: To be confirmed.

About us

The Childrens Trust is the UKs leading charity for children with acquired brain injury, providing rehabilitation, education, therapy, and care at our national specialist centre in Tadworth, and to children and their families across the UK, via our Brain Injury Community Service.

We offer a beautiful 24-acre site in Surrey, close to London, with a range of benefits including adoption pay, fertility treatment leave, enhanced paternity leave, paid carers leave, menopause-related time off, parental leave for gender transitions, and additional annual leave based on length of service (35–41 days including bank holidays).

Other benefits include free on-site parking, a staff shuttle service, subsidised cafeteria, on-site staff accommodation (where available), NHS pension option, and opportunities to develop your career in a supportive environment.

Job responsibilities

This role ensures The Childrens Trust is regarded as the provider of choice to support children with ABI and Neurodisability, across the UK and internationally. It leads on all business development and services-marketing activities to drive brand awareness, identify opportunities, cultivate relationships, and increase referrals and income across all services.

Under the post-holder, a cross-organisational team will promote the services to external stakeholders to increase brand awareness and referrals, strengthen The Childrens Trusts position as the go-to provider, and influence stakeholders internally and externally across education, health and social care. This includes leading on the creation and implementation of our Business Development Strategy (including ICB engagement), strategic leadership and hands-on management of the account-based marketing strategy, multi-channel marketing campaigns, and alignment of core business income streams.

*Note: fundraising and other marketing activity are outside the scope of this role and sit with the central marketing and communications team.

This role will develop and maintain relationships with hospital and community clinicians, commissioners at ICBs and local authorities, NHS England professionals at regional and national levels, international embassies, and medico-legal professionals including case managers and lawyers.

Duties and Responsibilities

Strategic Business Development and Services Marketing Activity

In collaboration with key leaders, contribute to the development and implementation of a business development strategy to optimise referral-generating activity across all services, working with relevant service leads as required.

Provide strategic oversight and hands-on management of two key parts: account-based marketing (key accounts) to develop and steward relationships with NHS referrers, funders, local authorities, and private providers; and services marketing to oversee multi-channel activity for professionals and families.

Oversee the organisation’s events programme (hosted events, webinars, site visits, showcases, education events, conferences, etc.) and the external events calendar, ensuring alignment and ROI evaluation.

Lead external representation and attendance decisions to maximise opportunities and strategically align events with the plan.

Support development of business cases for new service development and monitor market demand, competition, and the commissioning landscape to identify opportunities and mitigate risks.

Collaborate to align with external developments and strengthen reach, supported by the advisor.

Work with Communications & Marketing to support services marketing campaigns and referral pipelines.

Oversee marketing briefs and materials for services marketing, including web and print content, with support from the BD Marketing Officer.

Ensure GDPR guidance is followed in conjunction with the governance team for all activity.

Business Planning and Budget Management

Set and monitor the BD operational expenditure budget and deliverables for services-marketing and business development spend. Reconcile monthly transactions and produce reports. Work with senior leaders to drive performance to budgeted activity, occupancy and income targets, and develop income forecasts with mitigation plans as needed.

Leadership

Lead business development and services marketing activity across all services, reporting to the Senior Leadership Team. Represent The Childrens Trust externally at meetings and events to build relationships and opportunities. Ensure the BD Marketing Officer and team are motivated, supported, and developed. Maintain collaboration with the Medical Director and other leaders for a multidisciplinary approach. Ensure staff are inducted, trained and reviewed, and uphold organisational policies and professionalism.

Professionalism

Adhere to organisational policies, maintain professional boundaries, demonstrate the values and behaviours, and raise concerns as needed.

Disclosures

This post is subject to the Rehabilitation of Offenders Act and requires a Disclosure to check for any previous convictions.

Person Specification

Qualifications

• First degree in a relevant field or demonstrable equivalent experience.
• Postgraduate degree or certificate in a relevant field.

Experience

• Experience in a similar role with significant business development experience in a healthcare setting.
• Experience managing and reporting business development and marketing activities in a structured way.
• Experience managing fluctuating demands in a complex environment.
• Experience building relationships with commissioning authorities from scratch.
• Experience building referral/sales pipelines.
• Experience managing ambiguity and rapid change.
• Experience working with NHSE, ICBs, Local Authorities and/or the charity sector.
• NHS contracting experience.

Skills & Abilities

• Knowledge of commissioning landscapes or similar.
• Proven relationship management skills.
• Proven ability to build teams, solve problems and delegate.
• Strong analytical skills (market data/research, funding streams).
• Professional authority and resilience with ability to influence a variety of audiences.

Personal Qualities

• Commitment to the vision and values of The Childrens Trust.
• Flexible and can-do attitude to competing commitments.
• Highly motivated and reliable, able to use own initiative.
• Ability to cope in a demanding environment.
• Commitment to maintaining personal wellbeing and the wellbeing of colleagues.

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and a submission for Disclosure to the Disclosure and Barring Service will be necessary to check for any previous criminal convictions.