Senior Brand Marketing Manager – Princess & Hardlines

Disney Cruise Line - The Walt Disney Company; Greater London; Hybrid; Confidential; Full time

Job summary

A leading entertainment company is seeking a Senior Brand Marketing Manager in Greater London. This role focuses on leading brand marketing for priority evergreen brands, especially the Disney Princess range, and managing partnerships across multiple product categories. Key responsibilities include campaign strategy development and execution, team leadership, and building strong relationships with licensing partners. Applicants should have significant brand marketing experience across varied channels and a degree in a related field.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry for family and friends

Disney Discounts

Excellent parental and guardian leave

Employee Resource Groups

Qualifications

• Significant experience in leading regional consumer products campaigns.
• Expertise across Hardlines, with Softlines experience advantageous.
• Ability to leverage digital and social platforms for performance.

Responsibilities

• Own the annual brand marketing plan for EMEA.
• Lead end‐to‐end campaign delivery, aligning objectives with strategy.
• Champion Disney Princess partnerships through effective campaigns.
• Run campaign operating rhythm, ensuring timelines and budgets are on track.
• Partner with creative teams to deliver assets that are on brand.

Skills

Brand marketing experience

Retail marketing acumen

Digital fluency

Leadership & collaboration

Cultural sensitivity

Education

Degree-level education in a related field

Tools

MS Word

Excel

PowerPoint

Keynote

Job description

A leading entertainment company is seeking a Senior Brand Marketing Manager in Greater London. This role focuses on leading brand marketing for priority evergreen brands, especially the Disney Princess range, and managing partnerships across multiple product categories. Key responsibilities include campaign strategy development and execution, team leadership, and building strong relationships with licensing partners. Applicants should have significant brand marketing experience across varied channels and a degree in a related field.