Sales Trainer

The City Recruiter Group Ltd; Manchester; On-site; GBP 38,000 - 45,000; Full time

Job summary

A prominent recruitment agency based in Manchester is seeking a Sales Trainer to enhance sales performance through effective training and development. The ideal candidate will have a proven track record in high-impact sales training and experience with CRM systems, particularly Salesforce. Responsibilities include designing training programs, collaborating with managers, and assessing training outcomes. The role offers a salary up to £45,000 per annum and various employee benefits including holidays, birthday off, and discounts through Perkbox.

Benefits

25 days' holiday plus bank holidays

Birthday off

Discounts through Perkbox

Pension plan and life insurance

Employee Assistance Programme

Free breakfast every Monday

Social events with food and drinks once a month

Qualifications

• Proven experience in developing high-impact sales training programs.
• Strong written and verbal communication skills.
• Ability to inspire, motivate, and develop team members.

Responsibilities

• Design and deliver an ongoing training schedule for the sales team.
• Identify individual training needs and enhance team performance.
• Provide ongoing CRM training to optimize sales processes.

Skills

Experience in developing and delivering sales training

Proficient in Salesforce

Strong communication skills

Ability to motivate team members

Tools

Salesforce

Job description

Sales Trainer

Location: Manchester
Salary: Up to £45,000 per annum

Job Purpose

Drive sales performance by designing and delivering an ongoing training and development plan focused on all aspects of the sales role. Reports to the Head of Digital Sales.

Experience Required

• Proven experience in developing and delivering high-impact sales training programs within a telephone-based B2B environment.

Day-to-Day Responsibilities

• Collaborate with Sales Manager and Quality & Compliance Assessor to design and deliver induction training for new team members, ensuring they acquire the necessary skills and motivation to meet targets.
• Develop and deliver an ongoing training schedule to build a world‑class sales function.
• Identify individual training needs and communicate effectively with Sales Manager and Head of Sales to boost performance and productivity.
• Provide ongoing CRM training (Salesforce) to optimize sales processes and stay updated on developments, implementing changes across the department.
• Regularly update training materials in collaboration with the Sales Manager to align with business needs.
• Ensure all training is of a high professional standard, enabling team members to meet business requirements and achieve targets.
• Partner with Sales Manager, Head of Sales, and Quality & Compliance Assessor for ongoing team development.
• Review the effectiveness of sales training programs against business goals and make recommendations for improvement.
• Monitor course evaluations and feedback to identify areas for improvement and enhance training outcomes.
• Maintain up‑to‑date training records and review them monthly with Sales Manager and Head of Sales.
• Identify training trends and needs in collaboration with the Quality & Compliance Assessor and Sales Manager.
• Provide constructive feedback to relevant managers regarding issues impacting performance or brand standards.

What You Bring to the Team

• Proven track record of delivering results in a high‑energy sales environment.
• Experience in a sales training role.
• Proactive, self‑motivated, and able to work well under pressure.
• Outgoing, tenacious, and professional with a strong work ethic.
• Ability to prepare training materials and demonstrate deep knowledge of the sales process.
• Experience with CRM systems; Salesforce experience is essential.
• Strong written and verbal communication skills.
• Ability to inspire, motivate, and develop team members.

Benefits

• 25 days' holiday plus bank holidays.
• Birthday off.
• Discounts through Perkbox.
• Additional holidays after 2 and 5 years of service.
• Pension plan and life insurance.
• Employee Assistance Programme.
• Free breakfast every Monday and social events with food and drinks on the last Friday of each month.

Impact Expectation: The successful candidate is expected to significantly enhance sales team productivity, leading to a higher volume of quality appointments and increased new business sales.