Sales Manager HORECA

The Portfolio Group; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

A luxury FMCG brand is searching for a General Sales Manager to join their leadership team in London. This pivotal role emphasizes driving growth in the luxury hotel, retail, and gifting sectors. The ideal candidate will have proven experience in senior management, exceptional negotiation skills, and a deep network within the luxury market. The position offers significant autonomy and the opportunity to shape the future of a respected brand dedicated to excellence and innovation.

Benefits

Autonomy in role

Influence in business direction

Opportunity to work with industry leaders

Qualifications

• Proven experience in senior leadership within a luxury FMCG or hospitality brand.
• Strong track record in managing contracts and tenders.
• Experience in team building and performance coaching.

Responsibilities

• Lead the overall commercial and operational management of the business.
• Drive top-line growth across luxury channels.
• Forge and manage strategic relationships with partners.

Skills

Sales Leadership

Business Development

Negotiation at C-suite level

Analytical Skills

Team Building

Job description

Are you a high-performing sales leader with a passion for premium products, strategic growth, and brand elevation? Do you thrive in entrepreneurial environments and love building high-performing teams from the ground up? We are working exclusively with a luxury FMCG brand on a rare and exciting opportunity for a General Sales Manager to join their leadership team. This role is pivotal in growing the business within the luxury hotel, retail, gifting, and HoReCa sectors, with a strong emphasis on new business development and strategic expansion. As the business continues to grow globally, the successful candidate will be instrumental in driving profitable sales, building an elite sales force, and embedding a culture of excellence and innovation.

Key Responsibilities

• Lead the overall commercial and operational management of the business.
• Drive top‑line growth across luxury hospitality, retail, and gifting channels.
• Identify, recruit, and develop high‑performing sales talent.
• Deliver on ambitious sales targets and profitability goals.
• Forge and manage strategic relationships with distributors, hotel groups, and retail partners.
• Collaborate with marketing on brand‑building initiatives and customer engagement strategies.
• Create and maintain robust reporting on sales performance, customer satisfaction, and market trends.
• Represent the brand at key industry events and networks in the luxury and premium goods space.

Ideal Candidate Profile

• Proven senior leadership experience within a luxury FMCG or hospitality brand.
• Deep network within the HoReCa and luxury retail sectors.
• Strong track record in landing major contracts, managing tenders, and negotiating at C‑suite level.
• Commercially sharp with strong analytical, reporting, and budgeting skills.
• Highly motivated self‑starter, capable of thriving in a fast‑paced SME environment.
• Experienced in team‑building, performance coaching, and sales process development.
• A strategic thinker with operational acumen and a hands‑on approach.

Why Apply

• Join one of the most respected names in the luxury tea and gifting industry, with a strong ethical and charitable foundation.
• Work directly with visionary directors on shaping the future of a global brand.
• Own and grow your territory with real autonomy and high‑level influence.
• Be part of a business that blends premium lifestyle, heritage, and philanthropy in equal measure.

This is a career-defining role for an ambitious sales leader ready to make their mark on a growing global brand. If you're commercially savvy, passionate about luxury products, and hungry to lead from the front, we want to hear from you.