Sales Director to Managing Director Golf Industry

Amathus Public Ltd- Incoming Tourism Department Product & Contracts Manager; Birmingham; Hybrid; GBP 85,000 - 100,000; Full time

Job summary

A leading golf solutions provider in Birmingham is seeking a Sales Director - Managing Director to oversee UK operations and expand into EMEA. This role requires a proven track record in the golf sector with strong skills in leadership, P&L management, and strategic growth. The successful candidate will enjoy a competitive salary up to £100,000, benefits, and a performance-related bonus. Join us to take our golf business to the next level with autonomy and board support.

Benefits

Equity opportunity linked to growth milestones

Hybrid working with high autonomy

Performance-related bonus

Qualifications

• Track record in winning and scaling in the golf sector.
• Proven experience in P&L ownership and building processes.
• Comfortable engaging with senior stakeholders across industries.

Responsibilities

• Lead the UK operation and develop the EMEA market.
• Shape structure, process, and hire the commercial team.
• Drive growth through sales and partnerships.

Skills

Leadership in sales and operations

P&L ownership

Growth scaling

Building relationships in the golf sector

Strategic planning

Job description

Overview

Job Title: Sales Director - Managing Director — Golf (UK & EMEA)

Salary: Up to £100,000 + benefits + performance-related bonus (equity available on milestone delivery)

Work Pattern: Hybrid (typically a couple of days on-site each week; remainder remote)

The Opportunity Lead a well-established, reputation-led business providing a technology-enabled solution for golf operators. The product is proven and commercially well received. Your mandate is simple: take full control of the UK operation, scale it, and develop EMEA over the next five years. You'll own the plan, the numbers and the team — a genuine blank canvas with Board backing to build for scale.

What You'll Do

• Hold full P&L and overall accountability for UK performance; set and deliver the commercial plan.
• Lead sales and operations day to day; shape structure, process and cadence; hire and develop the commercial team.
• Drive growth through direct sales, partnerships and key accounts; open doors across the golf ecosystem (operators, venues, brands, channels).
• Expand into EMEA with a phased go-to-market (market mapping, channel strategy, early lighthouse wins).
• Report to the Board; deliver agreed milestones tied to bonus and potential equity.

About you

You're an entrepreneurial, hands-on commercial leader from the golf sector — likely a Sales Director / Commercial Director ready to step into an MD remit.

• A track record of winning and scaling in golf (e.g., B2B solutions, services, products).
• Proven P&L ownership, planning and execution; comfortable building process from the ground up.
• Credible with senior stakeholders across golf (operators, brands, distributors, groups).
• You bring structure, focus and a long-term business plan — and you're happy rolling up sleeves to make it happen.

What's on offer

• Up to £100,000 base (DOE) + benefits + performance-related bonus
• Equity opportunity linked to growth milestones
• Hybrid working with high autonomy
• A proven offering, strong reputation and the freedom to take it to the next level

Apply now if you're ready to lead a golf business end-to-end and deliver the next phase of growth.

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