Retail Marketing Manager

Zachary Daniels Recruitment; Liverpool; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment agency is looking for a Retail Marketing Manager in Liverpool to develop and execute innovative marketing strategies for a high-growth brand. The ideal candidate will have a proven track record in trade marketing and strong insights into consumer behavior. You'll lead campaigns, manage product launches, and use digital tools to enhance brand presence.

Qualifications

• Proven experience in trade marketing with measurable results.
• Strong insights into retail and consumer behavior.
• Creative and strategic vision for campaign development.
• Strong project management skills for multiple initiatives.
• Exceptional communication and interpersonal skills.
• Digital marketing proficiency, especially in social media.
• Analytical skills to improve performance through data.

Responsibilities

• Lead and execute targeted marketing strategies.
• Collaborate with internal teams and partners for displays.
• Conduct market research to inform strategy.
• Plan and manage product launches effectively.
• Oversee high-quality marketing material production.
• Drive traffic with digital marketing strategies.
• Refine marketing strategies based on campaign data.

Skills

Trade Marketing Experience

Retail Insight

Creative Vision

Project Management

Communication Skills

Digital Proficiency

Analytical Skills

Education

Degree in Marketing or Business

Job description

Overview

Retail Marketing Manager | Liverpool | Competitive Salary | High Growth Brand

Are you a creative, driven marketing professional with a passion for sports and retail? This is your chance to join a company that's all about creating impactful, memorable brand experiences. We're looking for a Retail Marketing Manager with fresh ideas and the skill to bring them to life. In this role, you'll elevate a dynamic brand by designing and delivering innovative campaigns that resonate with customers and engage wholesale partners.

Key Responsibilities

• Drive Impactful Campaigns - Lead and execute creative, targeted marketing strategies that capture attention and increase sales. Oversee everything from concept to launch, creating campaigns that make a statement across wholesale and in-store.
• Collaborate & Innovate - Work closely with internal teams and wholesale partners to design eye-catching in-store displays and distinctive retail campaigns that engage customers.
• Know Your Market - Conduct in-depth market research, understand consumer behaviour, and stay ahead of trends and competitors to keep the brand strategies sharp.
• Deliver Memorable Launches - Plan and manage seasonal and new product launches, ensuring each campaign is communicated clearly and drives excitement in the market.
• Produce Compelling Content - Oversee the creation of high-quality marketing materials, including store signage, display assets, digital content, and promotional resources that align with the brand voice and vision.
• Excel in Digital Marketing - Drive both in-store and online traffic with well-crafted social media campaigns, email marketing, and digital strategies that enhance the brand's online presence.
• Optimise & Evolve - Analyse sales data, customer feedback, and campaign metrics to continuously refine the strategies, maximising effectiveness and impact.

What You'll Bring

• Proven Experience in Trade Marketing - A track record of success in a similar role, with strong insights into retail marketing and the ability to drive measurable results.
• Retail & Consumer Insight - You understand retail dynamics and consumer behaviour, using this knowledge to inform targeted and effective campaigns.
• Creative & Strategic Vision - An innovative approach to campaign creation, paired with strategic thinking that enhances brand visibility.
• Project Management Skills - Skilled at managing multiple priorities, meeting deadlines, and coordinating cross-functional efforts.
• Exceptional Communication - Strong communication and interpersonal skills make you an effective collaborator and a persuasive influence.
• Digital Savvy - Proficiency with social media, email marketing, and digital tools that help you deliver impactful, data-driven campaigns.
• Analytical Skills - Confidence in using analytics to drive performance improvements and campaign optimisation.

If you hold a degree in Marketing, Business, or direct industry experience, and bring a passion for sports and retail, we would love to hear from you.

Apply today to take the next great step in your marketing career!