Public Relations Associate Director - Digital Assets | London, UK | Hybrid

Selby Jennings; London; Hybrid; GBP 70,000 - 85,000; Full time

Job summary

A prominent firm in the financial technology sector is seeking a Public Relations Associate Director to lead PR for two high-growth business lines. The ideal candidate should possess a minimum of 8 years in PR, a relevant degree, and experience in digital assets such as blockchain or crypto. Responsibilities include developing PR strategies, driving media engagement, and collaborating with senior stakeholders. A competitive salary of £70,000 to £85,000 per annum plus potential bonuses is offered, along with a hybrid work setup.

Qualifications

• Minimum 8 years of dedicated PR experience.
• Experience in digital assets including blockchain or crypto is crucial.
• Strong writing and storytelling skills; able to simplify complex topics.

Responsibilities

• Develop and execute global PR strategies aligned with business goals.
• Build and maintain relationships with Tier 1 and specialist media.
• Write and place press releases and thought leadership content.

Skills

PR experience

Strong writing skills

Analytical mindset

Education

Degree in Marketing, Journalism, or Communications

Job description

Public Relations Associate Director - Digital Assets

Public Relations Associate Director - Digital Assets

Selby Jennings London, United Kingdom Apply now Posted 1 day ago Hybrid Job Permanent GBP70000 - GBP85000 per annum + + Bonus

Public Relations Associate Director - Digital Assets

Selby Jennings London, United Kingdom Apply now

Selby Jennings has partnered with a global financial technology and infrastructure firm supporting capital markets with a focus on innovation, operational resilience, and digital transformation. The company's Digital Assets division offers institutional platforms for managing digital assets and collateral. Its Consulting Services business-recently revitalized under new leadership-supports clients with regulatory reporting, post-trade efficiency, and treasury clearing solutions.

Selby Jennings has partnered with a global financial technology and infrastructure firm supporting capital markets with a focus on innovation, operational resilience, and digital transformation. The company's Digital Assets division offers institutional platforms for managing digital assets and collateral. Its Consulting Services business-recently revitalized under new leadership-supports clients with regulatory reporting, post-trade efficiency, and treasury clearing solutions.

Role Overview

This senior-level role will lead public relations for two high-growth business lines. The successful candidate will shape external messaging, drive media engagement, and support thought leadership across blockchain, DLT, and financial consultancy domains.

Key Responsibilities

• Develop and execute global PR strategies aligned with business goals.
• Build and maintain relationships with Tier 1 and specialist media (e.g. WSJ, FT, CoinDesk).
• Collaborate with senior stakeholders (MD/C-suite) and marketing colleagues to shape messaging.
• Write and place press releases, bylined articles, and thought leadership content.
• Manage PR agency relationships in the US and UK.
• Monitor media coverage and identify new opportunities.
• Support social media and video content initiatives.
• Leverage AI tools to enhance PR innovation and delivery.
• Ensure reputational risk is managed through strong editorial judgement.

Candidate Profile

• Minimum 8 years of dedicated PR experience.
• Degree in Marketing, Journalism, or Communications.
• Experience in digital assets is crucial-including blockchain, crypto, or DLT-related PR.
• Strong writing and storytelling skills; able to simplify complex topics.
• Comfortable engaging with senior stakeholders across the business.
• Skilled in prioritisation and working to journalist deadlines.
• Analytical mindset with ability to measure impact and optimise strategy.

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