Product Marketing Manager, Creator Marketing

TikTok; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading tech company in London is seeking a skilled product marketer to develop and execute impactful global marketing programs. The ideal candidate will have over 5 years of experience in product marketing and a strong track record leading complex initiatives. Join a dynamic team and be part of a mission to inspire creativity and bring joy. This role offers opportunities for leadership in a rapidly growing environment.

Qualifications

• 5+ years of product marketing and campaign development experience.
• Proven track record in leading global marketing initiatives.

Responsibilities

• Develop and execute global product marketing programs.
• Oversee campaigns from development to post-campaign insights.
• Project manage global marketing operations to improve excellence.
• Create frameworks and toolkits for regional teams.

Skills

Product marketing

Strategic consultation

Project management

Cross-functional leadership

Education

BA/BS degree or equivalent experience

Job description

Responsibilities

• Develop and execute global product marketing programs, campaigns, and activations that drive perception and behavioral outcomes—ensuring each initiative drives measurable impact and global relevance.
• Oversee on and off-platform campaigns from brief, creative development, media plan, campaign execution, to post-campaign measurement and insights to drive perception and behavioral outcomes.
• Develop and deliver GTM strategies, messaging frameworks, narratives and value-props backed by data, insights, and research.
• Project manage global product marketing operations and SOPs. Identify opportunities to improve and optimize operational excellence to increase speed to market and drive alignment with cross-functional partners.
• Develop playbooks, toolkits, product marketing processes and frameworks to guide regional teams in executing standardized, scalable marketing programs—ensuring consistency while allowing for local adaptation.
• Build strong partnerships with internal teams (Marketing, Content, Product, Legal, Comms, Procurement, Sales, etc) and external stakeholders to ensure flawless execution and alignment with broader company objectives.
• Drive strong collaboration between regional teams and provide strategic consultation and guidance on local campaign and product marketing executions. Create forums for ongoing dialogue and knowledge-sharing across regions.

Qualifications

Minimum Qualifications

• 5+ years product marketing, GTM implementation, and full-funnel campaign development
• BA/BS degree or equivalent practical experience.
• Proven track record of leading complex, global marketing initiatives with cross-functional and regional teams.

Preferred Qualifications

• Deep operational expertise, including developing 0-1 global processes, project management, budget management, resource prioritization, and stakeholder alignment.
• Exceptional cross-functional leadership skills, with the ability to influence at all levels and manage ambiguity across global teams.
• Experience working directly with creators and industry stakeholders to craft authentic and impactful experiences and campaigns.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request