Product Marketing Manager

DataCamp; City Of London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading data education platform located in the City of London is looking for an experienced B2C Product Marketing Manager. You will be responsible for launching learner-focused products and executing effective marketing campaigns. The ideal candidate should have 2-3 years of product marketing experience in consumer SaaS and a proven record of driving user acquisition. A competitive salary and flexible working hours are offered in a dynamic startup environment.

Benefits

Exciting challenges

Competitive compensation

Flexible working hours

Yearly learning budget

Global retreats

Yearly IT equipment refresh

Collaborative team environment

Qualifications

• 2–3 years in product marketing in consumer SaaS.
• Experience crafting product marketing campaigns for a user base exceeding millions of users.
• Hands-on experience launching offers, coordinating GTM plans, and optimizing user acquisition or retention.
• Experience writing marketing copy and working with design/brand teams.

Responsibilities

• Plan and execute learner-centric GTM launches for new curriculum.
• Partner with teams to run high-converting campaigns.
• Create compelling marketing campaigns that drive enrollments.
• Own persona and messaging strategy for learners across DataCamp.com.
• Set clear goals and track results of each campaign.
• Work closely with Product, Design, Data, and Marketing Ops.

Skills

Product marketing

Campaign execution

User acquisition

Collaboration

Job description

Overview

DataCamp's mission is to empower everyone with the data and AI skills essential for 21st-century success. By providing practical, engaging learning experiences, DataCamp equips learners and organizations of all sizes to harness the power of data and AI. As a trusted partner to over 17 million learners and 6,000+ companies, including 80% of the Fortune 1000, DataCamp is leading the charge in addressing the critical data and AI skills shortage.

About you

We are looking for a results-driven B2C Product Marketing Manager who thrives on getting things done. You’ll be at the forefront of launching new learner-focused products and executing high-impact campaigns—especially performance-driven promotions and offer-led growth experiments. If you love doing more than just strategizing, and you enjoy collaborating cross-functionally to drive learner adoption and revenue, this role is for you.

Responsibilities

• Plan and execute learner-centric GTM launches for new curriculum, including crafting clear positioning and messaging that resonates with individual learners.
• Partner with the paid acquisition and lifecycle teams to run high-converting campaigns, including seasonal offers, discounts, and pricing experiments.
• From brief to launch, create compelling marketing campaigns outside of product launches and promotions that drive enrollments and subscription growth.
• Own the end-to-end persona and messaging strategy for learners across DataCamp.com, ensuring it’s persuasive, differentiated, and optimized for conversion.
• Set clear goals and track results of each campaign, iterate quickly, and communicate impact across stakeholders.
• Work closely with Product, Design, Data, and Marketing Ops to bring campaigns to life with speed and precision.

Qualifications

• 2–3 years in product marketing in consumer SaaS.
• Experience crafting product marketing campaigns for a user base exceeding millions of users
• Hands-on experience launching offers, coordinating GTM plans with marketing channel owners, and optimizing user acquisition or retention.
• Experience writing marketing copy and working with design/brand teams to produce compelling assets.

Why DataCamp?

Joining DataCamp means becoming part of a dynamic, creative, and international start-up. Here are just a few of the reasons why you’ll love being on our team:

• Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
• Competitive compensation: We offer a competitive salary with attractive benefits.
• Flexibility: Benefit from flexible working hours because the future is flexible!
• Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
• Global retreats: Participate in international company retreats, fostering a global team spirit.
• Equipment: Yearly refreshment of your IT Equipment budget for your home working setup.
• Amazing team: Collaborate with a truly exceptional team—seriously, we’re awesome!